Loyalty systems for business based on EfirCards

Today, companies are actively implementing loyalty programs to systematically manage their interaction with the audience. Any discount system is part of a competitive strategy, because in modern business, the decisive factor is increasingly not so much marketing activity as customer attention. The modern loyalty system has moved far away from the usual plastic discount cards – now it is a flexible digital solution with full integration into business processes.

AVADA MEDIA offers the development of turnkey loyalty programs with flexible customer reward mechanics, analytics, segmentation and other features. We create digital loyalty systems for any business similar to our own EfirCards platform, as well as individual custom programs with unique visuals, logic, and architecture.

Our mission is to help your company build long-term relationships with the audience, automate motivational processes, and launch a smart system of bonuses and discounts that really works.

A loyalty program is a system that helps businesses build sustainable relationships with customers. It can include cumulative discounts, bonus points, personal offers, cashback, gifts for recommendations, and much more. But the main thing is not the format, but how the program is integrated into business processes and how efficiently it works with data.

A unified discount system becomes part of the company’s automation ecosystem. It collects information about customer behavior, analyzes transactions, allows you to segment the audience and run personalized interaction scenarios. All this helps businesses to better understand their audience and act in a targeted and reasonable manner. Implementation of a loyalty program in a short time brings tangible and measurable results to the business:

• Customer retention. When the cost of customer acquisition is constantly growing, customer retention becomes strategically important. A loyalty program helps to reduce customer churn and focus on the long-term value of the user (LTV), not just one-time sales.
• Increased profit. Automating segmentation and communications allows you to launch accurate and relevant offers. This increases response, stimulates repeat purchases, and increases average revenue without the cost of attracting new customers. Simply put, loyal customers spend more, go to competitors less often, and recommend you for free by bringing in a new audience. Thus, the bonus, discount, and accumulative system of discounts in a beauty salon, restaurant, service sector, and retail directly affects the stability of revenue.
• Data for analytics. Every customer interaction with the loyalty system is a source of data for analysis. Segmentation, analysis of the frequency and value of purchases, reaction to offers – all this allows you to build personalized scenarios and make informed decisions. With a digital loyalty system, your business receives not only a motivation tool but also an analytical base for flexible demand management.
• Centralization of the customer base. All customer data is stored in a single digital space, including purchase history, activity, accrued bonuses, and responses to promotions. This simplifies management, speeds up decision-making, and eliminates the fragmentation of information between departments.
• Automatic generation of offers. The discount system generates individual offers based on customer behavior, frequency of purchases, average check, and other parameters. You do not waste time on manual analysis, the loyalty program does it for you.
• Improving customer experience (CX). A modern loyalty system helps to interact with customers in a targeted, timely, and convenient format: push, email, chatbot, increasing service satisfaction, building trust, and forming an emotional attachment to the brand.
• Reducing the workload on staff. Manual management of loyalty programs often leads to mistakes and reduced efficiency. Automation reduces the workload on staff, speeds up customer service, and ensures the accuracy of bonus and discount accounting.

A successful loyalty program should take into account the consumption pattern, frequency of purchases, and customer expectations in a particular industry. Let’s take a look at how the loyalty program bonus system works in certain industries and what business tasks it helps to solve:

• Retail (clothing, footwear, cosmetics, appliances). In retail, it is especially important to build a repeat sales cycle. The best solution is a simple discount or bonus loyalty system that takes into account customer behavior and purchase history. It stimulates repeat purchases, allows you to segment the audience and work with personalized offers.
• Discount loyalty program for grocery chains and supermarkets. Due to the high frequency of purchases and price sensitivity, a simple discount system with instant benefits works well here – discounts at the checkout, cashback, and fixed promotions. Quick access to the benefit is provided by a digital card in the customer’s smartphone, which automates the process and reduces service time.
• Loyalty system for cafes, restaurants, and coffee shops. To stimulate repeat visits, a cumulative loyalty program for a coffee shop is advisable, for example, a bonus for each order or a system of virtual stamps. Time-limited offers, such as lunchtime or weekend specials, also work well. Since customers care not only about benefits but also about emotions, a restaurant loyalty system should evoke a sense of personalized approach and care. A classic example of how a cumulative discount system works is that every 10th coffee is a gift.
• A loyalty program for customers of gas stations, car services, and tire fitting. In such businesses, customers often return via their usual route, which opens up opportunities for building long-term relationships. A loyalty program for regular customers helps to motivate not only repeat visits but also additional purchases: car wash, tire replacement, and maintenance. For example, bonuses for each refueling or service can be exchanged for a discount or gift. Such a model is especially relevant for corporate clients – taxi, delivery, and logistics services – where a large number of transactions directly affects savings.
• Loyalty program for a beauty salon, barbershop, SPA. Programs that take into account individual habits and encourage regularity work well in personalized services. Due to segmentation by type of service, automatic appointment reminders, and congratulations on holidays, a loyalty system for beauty salon clients increases the level of service and customer trust.
• Loyalty system for fitness centers and gyms. Stable attendance is critical for this business. Just like a loyalty system for a beauty salon, a discount program for gyms and fitness studios includes stamp cards, bonuses for the number of workouts, personal discounts for regular customers, and push communication. All of this helps not only to retain customers but also to keep them motivated to train regularly.
• Discount program for medical institutions (clinics, dentists). Here, the loyalty program should be sensitive, confidential, and as informative as possible. There are systems of discounts for repeat visits, bonuses for recommendations, and targeted communication about new services or preventive programs.
• Loyalty system for the online store and delivery service. In the digital environment, customers can easily switch between brands. A program with cashback or bonus points helps to build loyalty to the platform. It is important that the card is always available in the smartphone, and offers are adapted to the user’s behavior.

An electronic loyalty system for business has long gone beyond simply accumulating points or offering discounts. Modern solutions, such as the EfirCards platform, allow you to implement a wide range of functions and mechanics that make programs fully digital, more flexible, more personalized, and more effective for both businesses and customers.

The following functionality can be implemented in the Personal Area for administrators and managers.

Choosing a loyalty program

Depending on the type of loyalty program, you can create different types of cards, each of which is focused on different ways to motivate customers. For example:

• A discount card that provides a customer with a fixed percentage of discount on purchases.
• A discount card with accumulation, which calculates the amount of the discount depending on the total amount spent by the customer and can increase as the turnover accumulates.
• Cashback card, where part of the money spent is returned to the client in the form of bonuses or a certain amount of money on the card.
• Stamp card – the client receives a stamp for each purchase, and if a certain number of stamps is accumulated, a bonus is awarded.

All parameters of such cards can be customized in detail: validity period, amount of discounts and cashback, rules for accrual and burning bonuses. This flexibility allows you to test different reward mechanics and adapt the program to different audience segments.

Visual customization

Visual customization helps to maintain corporate identity and make the loyalty program part of the brand. The program allows you to flexibly customize the appearance of virtual cards: change the background, add logos and active links to the website or social networks, and choose color schemes and icons for stamp cards. With the individual development of a loyalty program, you get a completely unique corporate design of cards and the program interface.

Integration with internal systems

The API opens up flexible possibilities for automating any business processes related to the loyalty system, so that everything works clearly, quickly, and without errors. The program can implement integrations with cash registers and other systems to automatically

• credit cashback or stamps upon purchase;
• record all transactions in the system;
• send notifications and triggers to customers.

In addition to working with cash registers, the API can be used to implement other useful integrations to scale marketing and improve customer experience, such as transferring data to CRM – the full history of interactions, purchase data, and the source of customer acquisition.

Analytics and reports

Built-in analytical tools in the loyalty program allow you to track

• the number of cards issued;
• customer activity and the number of transactions;
• the total amount of purchases for each type of card.

This data helps to analyze the effectiveness of each loyalty mechanic and make decisions on how to optimize and improve them. The ability to work with different card templates and audience segments makes programs more targeted and effective.

Manage communications and mailings

In the customer loyalty program, you can set up triggered mailings to automatically send them in bulk or upon the occurrence of certain events: card activation, reaching a specified number of stamps, approaching card expiration or a customer’s birthday.

You can add one or more communication channels – Email, SMS, push notifications, or Telegram, and set the time of sending messages (before or after the event) with the required delay. With the help of such functions, you can build personalized and timely communication.

Chatbot in Telegram/ WhatsApp/ Viber

Integration of the loyalty program with a chatbot will provide customers with quick access to information about the balance of bonuses and cashback, the terms of loyalty programs, as well as allow them to issue a virtual card and receive current offers.

Audience segmentation

Audience segmentation allows you to separate customer groups by various criteria, such as gender, age, activity level, amount of purchases, or preferences. This makes it possible to create targeted and personalized offers, increasing the effectiveness of marketing campaigns and customer loyalty.

Customer’s personal account

In a Personal Account, customers can access

• current balance of bonuses and cashback, transaction history and accumulated stamps;
• up-to-date information on current promotions and special offers;
• management of virtual cards – activation, blocking, updating of personal data;
• setting up preferred communication channels and sending notifications.

The personal account of the manager and the customer in the individual loyalty program provides centralized control of all processes and convenient access to data, significantly increasing the efficiency of management and the quality of service for the end user.

All these tools help to analyze the effectiveness of each loyalty mechanic and make informed decisions on their optimization and improvement. The ability to work with different card templates and audience segments makes programs more targeted and effective.

More than 10 years of experience in the development of modern high-tech B2B systems allows us to develop loyalty systems that work for results. With AVADA MEDIA, you get a full range of services – from analyzing business processes to implementing and supporting your discount loyalty program.

You can choose the best way – a ready-made solution, customization or order the development of a loyalty system from scratch – depending on your goals and budget. We have created our own EfirCards product, which can be quickly integrated into your business or adapted to specific tasks. If necessary, we will create a customized solution for any industry and customer interaction model. We study business processes, design the UX, implement the system, integrate with cash registers, CRM, and analytics, and support you after the launch to ensure that the program remains effective in the long run.