Mobile applications for discount cards based on EfirCards

Modern loyalty programs are an important part of a comprehensive digital customer experience system and the main channel for direct, personalized communication. A mobile loyalty card app turns this channel into an effective automation and growth tool that works 24/7. A customer may not have a plastic card with them, but they always have their smartphone with them. Therefore, he is always in touch with your brand: he sees his bonuses, receives notifications about special offers, participates in promotions, uses cashback – and does it conveniently, in one click.

AVADA MEDIA offers services for the development of mobile applications for loyalty programs that work as a standalone product or integrate into an existing system. We will develop an application for discount cards for iPhone and other smartphones based on our EfirCards program or individually – taking into account the specifics of your business, visual style and business logic. With us, you will get not just a discount and promotions application, but a tool that increases customer engagement and return, automates key loyalty processes – from point accrual to targeted push notifications.

A classic loyalty program without a user-friendly digital interface does not reach its full potential. The modern customer expects instant access to bonuses, personalized offers, and purchase history – right from the smartphone screen. And it is the mobile app that makes this possible.

Let’s consider the reasons why businesses should order a mobile app for a loyalty program:

• Constant contact with the customer. An app for discount cards is always at hand. With its help, you can remind customers about yourself, send push notifications, offer special promotions, and form regular interaction without additional advertising costs.
• Increase engagement and repeat sales. When it is convenient for customers to keep track of bonuses, they are more likely to participate in promotions and return for purchases. And built-in gamification mechanisms, personalized offers, and a system of levels increase the motivation to interact.
• Digitalization and automation of processes. Bonus accrual and redeeming, promotions management, work with customer segments – all this is automated and eliminates manual work. This is especially important for chains, franchises, and businesses with high transactional activity.
• Personalization of offers. Integration with CRM and analytics allows you to build individual interaction scenarios: offer a birthday discount to one customer, and a bonus for a repeat purchase to another. This makes communication more accurate and effective.
• Image and brand loyalty. A modern, user-friendly and attractive iOS/Android discount card app is an element of corporate identity and customer care. It builds trust, sets you apart from competitors, and makes the loyalty program part of the brand.
• Analytics and control. You get access to real statistics: you know who uses the app, how often they come back, and which offers work better. This data helps you adjust your strategy and make more accurate business decisions.

A successful loyalty program is not a discount aggregator, but a well-thought-out digital tool that makes customer experience convenient and marketing accurate. Therefore, a mobile application for discount cards on an iPhone or other smartphone should be not only attractive but also functionally rich.

Basic functions of the app for a discount program

• A digital bonus card that replaces a plastic card (but does not exclude it), where the customer sees his ID, barcode or QR code and uses it when making a purchase.
• Bonus balance and transaction history, detailed information on charges and debits, and bonus expiration dates.
• QR and barcode scanner provides quick access to the account or automatic identification during the purchase.
• Push notifications for instant notification of new promotions, bonus points, individual offers, or price reductions.
• Promotions and offers in the form of banners with terms and conditions, expiration dates, the ability to redeem a coupon in one click, and the “Participate” button.
• A customer’s personal account with the ability to edit data, choose a communication method, manage notification subscriptions, and collect analytics by preferences.
• Search and map of the nearest points of sale – integration with geolocation to build a convenient navigation through branches, stores, or establishments with a map and a route (important for network businesses).
• Integration with internal systems allows you to synchronize the work of all sales channels. All data about the client and his actions in the application can be transferred to CRM, ERP, POS or 1C.

Additional features that increase engagement and loyalty

• Personalized offers based on purchase history, behavior, and segmentation in CRM.
• Gamification, loyalty levels, challenges will make the app an interactive part of the customer experience. Tasks and goals, virtual rewards, accumulation of points, quests, and even mini-games increase engagement.
• Integration with Wallet allows you to add loyalty cards not only to the app but also to Apple and Google Wallet for convenience and use without launching the application.
• Feedback and support – direct communication in a chat with a manager, sending requests, and evaluating the quality of service.
• Integration with social networks and a referral system, thanks to which customers can invite friends through social networks and messengers and receive bonuses for this.
• Built-in promotional codes and coupons allow you to activate offers and receive bonuses with special codes, which makes it convenient to launch campaigns and promotions.

Our team will develop an application with basic functionality or a large-scale platform with custom modules, AI analytics, and gamification for your loyalty program. We will connect the necessary integrations, implement a branded visual and build the logic of the loyalty program for your goals.

Not every business is ready for its own app at the start, and that’s okay. But there are clear signals when a mobile solution becomes not just useful but strategically necessary:

• You already have a loyalty program in place. If you use digital bonus cards, a mobile app for discount cards will become an extension of your loyalty program. The virtual card is always at hand, not lost or forgotten at home. And customers can check their balance, transaction history and current promotions at any time.
• Mobile traffic prevails. If analytics show that traffic from phones and tablets exceeds desktop traffic, then it’s time to move the loyalty system to a smartphone, where the customer’s attention is.
• The desire to stand out among competitors. A mobile discount app is not only about convenience but also about image. A modern, branded product with your logo and individual functionality makes your business visually and technologically stronger.
• The need for operational analytics and marketing flexibility. Through the app, you can launch promotions, conduct A/B tests, segment the audience, and adapt offers in real time.
• A large number of orders through the website. If you have an active online business or orders come mainly through the website, a mobile app for iPhone for discount cards increases the convenience of repeat purchases. Once the customer has downloaded and logged in, he or she will return to you in one click – without unnecessary transitions and data entry.
• Regular sales and repeat business. Food services, shops, coffee shops, fitness clubs, car washes – any business where a customer comes back again will benefit from the fact that the brand will “live” in their phone. The app icon on the screen reminds them of you every day and increases the likelihood of a subsequent purchase.

This solution is especially effective in combination with CRM, accounting system, online payments, and mailings. Android and iOS applications for discount cards become part of a single automated customer service system.

If you’re looking to maximize the effectiveness of your discount program, the best way to go is with a customized app designed from the ground up, tailored to your processes, goals, and audience. The benefits are obvious:

• unlimited customization options – every feature and interface is tailored to your scenarios without any compromises.
• visual identity – colors, fonts, logo, illustration style, and interfaces are adapted to the company’s corporate identity to maintain recognition and strengthen the brand in the eyes of customers.
• integration with CRM, POS, 1C, ERP, and marketing platforms makes the Android and iOS discount card app not isolated but built into your existing digital infrastructure. This ensures synchronization with the customer base, automatic balance display, purchase accounting, and personalized offers based on data from your CRM or cash register system.

For those who already use our EfirCards platform, we can develop a mobile application based on this solution. We can also offer the development of an individual loyalty application from scratch – with custom functionality, integration, and visuals for specific tasks – from a simple digital discount card to a complex omnichannel loyalty system with gamification and analytics.