Electronic loyalty discount cards for Apple Wallet, Google Pay on EfirCards

Electronic discount cards for Apple Wallet and Google Pay have become the modern standard for loyalty programs. They open up new business opportunities, while classic plastic cards are gradually becoming a thing of the past due to inconvenience for customers, inefficiency in terms of analytics, and constant production costs. Loyalty cards in the wallet are stored directly in the smartphone, integrate with digital communication channels, allow brands to flexibly manage loyalty programs in real time and form a closer digital connection with the client.

AVADA MEDIA has developed a platform that allows you to quickly create virtual cards online for various loyalty systems with customization for your brand. But if you need your own unique program with an individual design of discount cards and a set of functions, we can develop a custom product taking into account the specifics of your business.

Virtual discount cards are digital analogues of the usual plastic loyalty cards that are added to Apple Wallet or Google Pay mobile wallets. They allow customers to comfortably participate in loyalty systems using only a smartphone, which, unlike a physical card, is always at hand.

Electronic loyalty cards for business can be of two types:

• Discount cards – they determine a percentage or a fixed amount of a personal discount, depending on the category of goods, purchase volume, or current promotions.
• Bonus loyalty cards for business allow you to collect bonuses or points for each purchase, which can then be used to partially or fully pay for subsequent orders.
• Club or status cards, which determine the level of the client (Silver, Gold, VIP, etc.) and provide access to exclusive offers, privileges, and personalized service.
• Cashback cards return a part of the spent funds back to the customer’s account in the form of conditional currency or bonuses.
• Gift cards are used to credit and debit a certain amount that can be spent on goods or services.
• Stamp cards work on the principle of accumulating marks for each visit or purchase. Upon reaching a certain number of stamps, the customer receives a bonus or discount.
• Combined – these cards combine several reward mechanisms: discounts, points, personal offers.

Modern electronic discount cards support dynamic data updating and are displayed in the smartphone interface in the bank or discount card section. Moreover, their design can be based on the visual identity of the brand. For example, the EfirCards platform allows you to choose a background, add a logo, and an active link to the company’s website or social media.

On the EfirCards platform or in an individual loyalty program, the business owner generates a unique link or QR code to install an electronic card and sends it to the customer via SMS, email, messenger, website, or offline point of sale. The customer installs the card in Apple Wallet or Google Wallet. These are built-in applications in Android and iOS smartphones, so there is no need to download a separate loyalty card application before adding discount cards to the wallet.

When making a purchase, the customer shows the card on their smartphone or uses their phone number to automatically apply a discount, credit bonuses, cashback, or a stamp. All key information – balance, status, personal offers – is displayed directly on the card and updated in real time. As part of an individual project, you can not only develop a personal account or mobile application, but also integrate them with the card so that the client can see a detailed transaction history and all bonus cards in one application.

Electronic discount, discount and savings cards with interest, integrated into the wallet, open up new opportunities for businesses and make it easier for customers to access the loyalty program.

• Increased engagement and repeat purchases. Push notifications, built-in geolocation, and reminders in the smartphone interface stimulate active participation of customers in promotions and special offers, increasing the frequency of repeat purchases and strengthening loyalty.
• Reduced operating costs. The absence of the need to print, transport, and distribute plastic cards significantly saves the company’s resources. All changes to the terms of promotions, balance, card appearance, and contact information can be made instantly and centrally, and there is no need to spend time and money on producing bonus cards.
• Flexible personalization and dynamic content. A digital loyalty card allows you to segment the audience to display unique content for a particular category of customers (personal promotions, birthdays, bonus balance). This helps to build targeted and effective communication.
• Integration with other systems. You can order discount cards for your store that are synchronized with CRM, email/SMS marketing automation systems, analytics, and mobile applications, providing end-to-end analytics and control over the effectiveness of campaigns.
• Security at the level of Apple and Google. Electronic cards work on the secure infrastructure of Apple and Google, which eliminates the risk of forgery or data loss. Convenient distribution. Use QR codes and links, email and push notifications for the most convenient and fastest distribution of cards to customers.
• Automatic notifications and reminders. With a virtual card, the user receives push notifications about new promotions, balance changes, new product arrivals, or expiration of the offer – automatically and at the exact moment when it is relevant. With an electronic card, the customer does not forget about bonuses and returns to shopping more often.
• Unified and intuitive interface. All information about discounts and savings is structured and visually presented in a convenient and familiar smartphone interface.
• Convenient use. It takes a few seconds to add a card to your iPhone or other smartphone. It is always at hand – no need to carry a plastic card or enter data manually.
• Environmental friendliness. Refusal from plastic media demonstrates the company’s concern for the environment and meets the expectations of modern consumers.
• Increased brand awareness. The constant visual presence of the card in the wallet strengthens brand associations, and the custom design of discount cards helps to form a sustainable image of the company.

The type of digital loyalty card you choose depends on the specifics of your business, the frequency of customer interaction, the average check, and your customer retention strategy.

• For retailers, restaurants, coffee shops, and service companies, simple and transparent offers are appropriate, so it is better to implement classic online discount cards. They stimulate rapid sales growth by directly reducing the price and attract customers who are looking for a bargain.
• For e-commerce, fitness clubs, beauty salons, and travel companies, bonus and loyalty cards are most relevant. They help to build long-term relationships by encouraging customers to accumulate bonuses that can be used later.
• For electronics stores, car service centers, and other companies with regular large purchases, cashback cards are suitable, as they motivate customers to return and increase the average check.
• For hotels, restaurants, fitness clubs, and wellness centers in the premium segment, club and status cards are relevant. They create a sense of exclusivity and encourage customers to upgrade to a higher level of service.
• Gift cards are widespread in retail, restaurants, SPA and educational centers. They are convenient both for attracting new customers and increasing sales during the holidays.
• Visit cards are effective for coffee shops, small restaurants, beauty salons, and services with regular visits. The simplest possible system makes it easy to motivate customers to get another stamp for a loyalty card in order to accumulate enough marks for a free service or a significant discount.
• Combined cards are ideal for large retailers, restaurant chains, e-commerce sites, and other businesses with a diverse customer base and complex loyalty programs.

AVADA MEDIA team offers services for the development of individual loyalty programs with electronic cards on a turnkey basis – from corporate design to integration with CRM and POS systems, ensuring maximum efficiency and convenience for customers.

And if you are looking for the fastest and easiest way to make discount cards for your business, try EfirCards ready-made platform. Here you can create electronic loyalty cards for restaurants, retailers, beauty salons, pharmacies, and other businesses. The platform supports discount, bonus, loyalty, cashback, and stamp cards, as well as flexible personalization, push notifications, and real-time analytics.