Development of technical specifications for an online store

The development of a technical assignment is one of the most important stages when launching any online store. It without fail includes all the key characteristics and a list of the main works:

• creation of prototypes of the main and internal pages;
• description of the required structure of the online store;
• website logo creation (fonts, color schemes, etc.);

• development of banners (promotional offers, benefits, etc.);
• adaptation for various devices;
• SEO site optimization.

Our team is engaged in the preparation and visualization of the technical specification, which describes everything that the client would like to receive from his online store: from design to the functionality of the site.

Terms of Reference is a list of site requirements that define scenarios for interacting with users. In other words, the TK indicates the features and capabilities that the final product should have.

When preparing the technical assignment, our specialists must take into account the development prospects and SEO-promotion of the site, for which the semantic core is collected and segmented (and, accordingly, the structure of the product catalog is formed). This approach allows you to quickly promote an online store to the TOP of search results, provides it with traffic growth, increased conversion and increased sales.

There are several general criteria that are used when preparing a technical assignment for the development of an online store:

• web resource architecture;
• the target audience;
• technologies and libraries;
• resource interface elements;
• prototype and set of modules;
• structure and logic of internal transitions;
• autogeneration rules title, description, h1;
• URL generation rules;
• generating a sitemap (sitemap.xml);

• microdata markup;
• roles and scenarios for working with the site for each of them.

Also, any example of TK for an online store will include a number of functional and non-functional requirements:

• adding items to the cart;
• navigation through the web resource;
• interaction with the user interface;
• how the server handles requests and copes with the increased number of users / registrations;
• website usability, product filters, etc.

The finished technical task for the development of an online store should include a delivery and payment system, in particular, if an API for calculating the cost of delivery will be integrated into the site structure.

If the customer has additional wishes regarding the development, platform or resource management system, they are also taken into account when drawing up the technical specification for the online store.

We are fluent in modern technologies and programming languages, therefore we provide a full cycle of services: from concept and prototype creation to deployment and technical support.

At AVADA MEDIA, you can order the development of a technical specification for an online store, which will avoid many problems, in particular, possible disagreements between the customer and the contractor.

Before the implementation of the project, the manager discusses in detail with the client the wishes regarding the site, and also clarifies and fixes all important details. After that, a team of specialists analyzes the project and makes recommendations.

• Preparing a prototype in the Moqups service

A prototype is a schematic layout of a site that displays its design and main functionality: text blocks, buttons, forms, images, etc. This is a simplified version of the final online store that clearly demonstrates its mechanics. Visualization and prototyping allow you to avoid mistakes even at the initial stage. , demonstrate to the customer the interface and design of the site, evaluate the convenience of the product, see diagrams, get acquainted with the algorithm of the systems, and also make changes if necessary.

• Drawing up a checklist of functions

An equally important step is a detailed description of the interactive functionality of the online store. AVADA MEDIA specialists prescribe a complete checklist of functions, after which they transfer it to the summary table.

• Recording a video explanation of the TK

In order to quickly and clearly convey information about the technical task to the client and, at the same time, explain to the developer what tasks await him during the implementation of the project, we record a video that serves as a presentation of the future online store.

• UI / UX design

Our team studies the experience of user interaction with modern products and actively applies it in practice. We do not limit ourselves solely to the visual interface of the site, but also take into account all the nuances of interaction with the target audience: the path on the site, the sequence of actions, the overall impression, etc.

Experts design intuitive interfaces that meet the business needs of customers and increase user engagement.

• Development of a promotion strategy

At different stages of the development of an online store, various specialists are involved in the process: SEO-optimizers, UX / UI specialists, business analysts, designers and marketers. An integrated approach helps to work out a high-quality strategy and take into account all the key features of the project.
For example, SEO specialists collect and cluster the semantic core, on the basis of which the structure of the site is formed, and UX specialists improve the interface and make the stay on the web resource as convenient as possible for users.

All of the above points are clearly formulated and spelled out in a common document, which becomes the basis for the development team. TK allows you to create an understandable and technically competent visualization of the project, including product categories, a list of filters, sorts, tags, as well as a description of the relationship between them.

AVADA MEDIA specialists use a client-oriented approach, have vast experience in the development and promotion of online stores in the CIS and other countries. Based on the requirements of our customers, we create a high-quality integrated product to effectively achieve business goals.