Software development for business

In 2026, software has become an integral part of any business. Digital systems manage operational processes, sales, customer experience, and analytics, directly impacting a company’s profits and competitiveness.

Software development is the creation of the technological foundation of a business: a well-thought-out architecture, secure data management, integrations, and scalable infrastructure. When technology becomes part of a business model, standard solutions often limit flexibility and growth.

Custom development allows us to create a system that fully aligns with a company’s structure, internal processes, and development strategy. This approach ensures manageability, adaptability, and the ability to scale without technological limitations.

At AVADA MEDIA, we design solutions based on the client’s business goals: we design the architecture taking into account workload growth, integrations, and future product development. This allows us to create not just software, but a sustainable technological foundation for long-term business growth.

Who is custom development suitable for?

Custom development is suitable for companies whose processes, regulations, and operating models require non-standard solutions.

This is especially relevant for:

• Startups – for launching MVPs and testing business hypotheses.
• Small businesses – for automating processes and reducing operational burdens.
• Large companies – for creating internal platforms and integrating complex infrastructure.

We provide software development services with transparent processes and manageable results, choosing the collaboration format based on business goals and project specifics.

• Turnkey development – ​​our team implements the product from start to finish: requirements analysis, design, development, testing, and launch. The client receives a fully operational product, while the entire development process is transparently managed with clear deadlines at every stage.
• Web Services – development of client and internal platforms, personal accounts, corporate portals, or marketplaces, taking into account integrations, expected load, and security requirements.
• Mobile Apps (iOS / Android) – creation of native and cross-platform apps for businesses and company clients.
• Corporate Systems (CRM / ERP) – automation of company processes, integration with existing infrastructure, and compliance with internal regulations.
• SaaS Platforms – platforms whose access is sold to users. They provide stable revenue, support audience growth, and easily scale with expanded functionality.
• Support and development – ​​post-release support: updates, optimization, adaptation to new challenges to ensure stable product operation.

AVADA MEDIA offers proven collaboration options: outsourcing, outstaffing, and dedicated teams. We develop the optimal approach for project objectives and scale the team as the product grows.

IT Outsourcing – Turnkey Results

This format is suitable for projects where a fully finished product is essential and the company does not need to develop an in-house technical staff. Our team manages the project from requirements analysis to launch, using proven management processes and planning tools.

Key Business Benefits:

• Predictable deadlines and budgets.
• Minimized administrative burden.
• Accountability for the requirements of different markets thanks to international experience.

When it’s effective: Startups and companies that need to quickly bring a product to market without creating an in-house technical staff.

IT Outstaffing – Strengthening an Existing Team

Used when the in-house team lacks specialists to complete specific tasks or maintain a stable development pace. AVADA MEDIA provides proven developers who integrate into the client’s team, including recruiting, hiring, and supporting specialists.

Key benefits for businesses:

• Quick onboarding of experienced specialists.
• Flexible team scaling to meet current needs.
• Reliability and compliance with high standards thanks to international experience.

When it’s effective: Companies that need to fill a talent gap or accelerate the work of an existing team.

Dedicated development team – for long-term and complex projects

Suitable for complex projects with long development cycles, where well-coordinated teamwork and role assignment are essential. A team is formed, including a project manager, frontend and backend developers, mobile engineers, QA, UX/UI designers, and, if necessary, marketers. The team works under the management of the client and AVADA MEDIA, using transparent processes and modern communication tools.

Key benefits for businesses:

• Full control over quality and deadlines.
• Coordinated teamwork without dependence on individual specialists.
• Compliance with international standards and experience working with various markets.

When it’s effective: for complex projects with long development cycles that require a well-coordinated team and high product reliability.

At AVADA MEDIA, you can hire a developer to solve specific tasks or build a full team for an entire project. Our specialists ensure product reliability, manageability, and compliance with business requirements at all stages of development.

• Front-end developer – responsible for the user interface and customer interaction, ensuring the usability, speed, and stability of a web or mobile application. Their work directly impacts the user experience and service conversion.
• Back-end developer – builds the server side of the system, implementing business logic, integrations, and databases. A robust architecture and optimized code enable the product to scale and support high loads.
• Mobile app developer (iOS / Android) – creates applications for mobile platforms, ensuring stable operation, device compatibility, and user experience.

Additionally, the following may be involved in the project:

• UX/UI designers, who create an intuitive interface;
• Business analysts, who help accurately define the requirements and structure of the product;
• QA/testers, who ensure quality and stability;
• Marketers (as needed) who help optimize the product in terms of promotion and user value.

If a project requires expanding the team or engaging experts for specific tasks, AVADA MEDIA can assemble a team of specialists tailored to the specific needs of the project. This ensures the stable and correct operation of all parts of the product–from user interfaces to the server side and mobile applications–and allows for the flexible addition of new roles as needed.

Software development at AVADA MEDIA is built using modern technologies and tools tailored to business needs.

Front-end

Our front-end developers create user-friendly and interactive interfaces using modern technologies:

• React / Vue / Angular – modern front-end frameworks and libraries for building scalable web applications with component architecture, managed state, and high-performance interfaces.
• TypeScript / JavaScript – client-side logic development languages: JavaScript is responsible for execution and interactivity, while TypeScript adds strong typing, improving code readability, reliability, and support for complex projects.
• HTML5 and CSS3 – basic web standards for interface layout and styling, ensuring responsiveness, cross-browser compatibility, and correct display across devices and screen resolutions.

Backend

The backend team builds a robust server architecture and integrates business logic using:

• Node.js, Python (Django/Flask), PHP (Laravel), Java/Spring – server technologies and frameworks for developing scalable, reliable, and secure backend applications, APIs, and business logic with support for high loads and integration with external systems.
• PostgreSQL, MySQL, and MongoDB – database management systems for storing and processing structured and unstructured data, taking into account integrity, performance, and scalability requirements.
• Redis and RabbitMQ – infrastructure components for improving system performance and resilience: Redis is used for caching, sessions, and fast data access, while RabbitMQ is used for asynchronous task processing and message queues.

Mobile

Mobile developers create iOS and Android apps using:

• Swift/Objective-C – languages ​​for native iOS app development with full access to platform capabilities, high performance, and deep integration with the Apple ecosystem.
• Kotlin/Java – the primary languages ​​for native Android app development, enabling the creation of stable, scalable solutions tailored to Google Play requirements and the specifics of the Android platform.
• React Native/Flutter – cross-platform frameworks for mobile app development with a single codebase, reducing development time and support costs while maintaining a native user experience.

Using modern technologies allows AVADA MEDIA to create solutions that precisely align with business goals, rather than being implemented simply for the sake of trendy tools.

At AVADA MEDIA, the project budget is determined based on the product’s complexity, team composition, and deadline. Depending on the client’s needs, the project can be implemented through IT outsourcing, expanding your team through IT outstaffing, or using a full-fledged development team. The average estimated hourly rate for specialists is $25–$40, allowing for budget planning.

Project Cost Examples:

At AVADA MEDIA, our teamwork is organized as transparently and efficiently as possible. We use approaches that allow us to monitor the process at every stage:

• Transparent management – ​​the client always has visibility into the project status and task progress.
• Sprint work – short development cycles ensure regular results and rapid adaptation to changes.
• Timeline control – deadlines are met and tasks are adjusted promptly.
• Regular communication with the client – ​​discussing key decisions and coordinating changes.
• Team scaling – the ability to bring in specialists as the project grows or the tasks become more complex.

This approach ensures that each project is implemented efficiently, and the client maintains control over all processes.

The software development process goes through the following sequential stages:

1. Analysis and Requirements – collecting and systematizing the tasks the product must solve.
2. Design and Architecture – forming the product structure and creating mockups.
3. Design – creating interfaces and visual elements.
4. Development – ​​writing code and implementing functionality.
5. Testing – checking quality, fixing bugs, and monitoring compliance with requirements.
6. Launch and Support – implementing the product and ensuring its stable operation.

AVADA MEDIA has been operating in the international market for over 10 years, creating solutions that work across various countries and industries – from startups to large corporations. We don’t just develop software; we build a technological infrastructure that takes into account local market specifics, laws, and user habits.

Each project is managed using a transparent model: roles are clearly defined, deadlines and task priorities are defined, and the client sees real progress through regular reports and sprints. This approach minimizes organizational risks and eliminates dependence on individual specialists.

After the product launch, we continue to support the project: updating functionality and adapting the system to new business challenges and changing market requirements. This ensures that you not only have working software, but also a reliable and scalable platform ready for growth and new markets.

Risks and How We Minimize Them

Implementing IT projects is always associated with potential risks. At AVADA MEDIA, we minimize these through well-established processes, transparent communication, and a professional project manager who oversees the project from start to finish.

• Deadline misses – regular sprints and progress monitoring allow us to identify delays early and adjust the plan.
• Budget overruns – transparent resource planning and fixed developer rates reduce unexpected expenses.
• Loss of control – a reporting system and open communication with the team allow the client to stay informed about all processes.
• Dependence on a single developer – each specialist is replaceable, and the dedicated development team works as a single unit, eliminating bottlenecks.

This approach provides the client with confidence in the deadlines, budget, and product quality.

We are ready to discuss your project, assess the objectives, and offer the optimal implementation approach – whether outsourcing, outstaffing, or a dedicated development team.

In the first stage, we work with the client to clarify the project goals and compile all the tasks the product must solve. After this, we create mockups and a technical specification to visualize the functionality and coordinate the product structure. Only after the specifications are approved do we provide an estimate of the timeline, budget, and team composition, ensuring the client has a complete understanding of the process and the results.

If you’re ready to discuss the project, contact us – we’ll offer the optimal format for your needs.