Online store design UX E-COMMERCE
Each Internet resource must be competently designed for specific tasks. And the more complex the structure and functionality of the resource, the more responsible the approach to design should be. To solve business problems, it is not enough for the site to be convenient only for users, although this is a prerequisite. But the orientation of the site to search engines is just as important, for which it is important to think over the structure of the site and the placement of all elements correctly.
Designing an online store site requires a particularly responsible approach – such sites contain thousands of product pages and hundreds of categories, a large number of search filters, as well as special options – ordering, comparison, payment, etc. Therefore, it is best to entrust the design to professionals. AVADA MEDIA specialists will approach this issue with all responsibility. We start development with thinking through website marketing and search engine optimization – that is, we aim your online store at the fastest and highest quality promotion in search engines.
We also draw up a use case diagram for an online store that models the relationship between actors, that is, site visitors, and use cases, the functionality of your store. Such a diagram is an important part of the process of creating scenarios for the interaction between the buyer and the store site. For example, it can describe how a customer selects an item, adds it to the cart and at the same time to the comparison module, stores it in bookmarks, buys or cancels an order, pays for the item, and so on.
Separately, in a special tool Moqups, the project of each page of the store and its relationship with other pages is developed. The entire project is subject to the logic of convenience for the client and the tasks of promotion in search. Projects developed by our specialists occupy places on the first page of search results for keywords in search engines – and the foundation for this is laid even at the stage of creating a layout.
Why is the correct website layout important? AVADA-MEDIA
Search engines very clearly distinguish information and commercial resources, and besides, they take into account many factors that, without experience, you may not pay attention to at all. We take into account all these factors, thanks to which a potential buyer will see your online store in the results relevant to the query.
For example, when ranking store sites in search results, a system (Yandex, Google or any other) is guided by the following main factors:
The lack of an answer to any question leads to a decrease in the position of the site in the search results in comparison with competitors, and this must be taken into account even when designing. In addition, when developing a layout, it is important to take into account behavioral factors, the impact of which cannot be foreseen for each case, but can be optimized for your tasks. Among the behavioral factors of users entering the website of the online store, we are guided by the following:
Development of an online store project AVADA-MEDIA
When creating a project, we also pay attention to placing the most complete content – the user should not look for it elsewhere. The basket of goods is located in a prominent place – this is an axiom, and it is better to implement the basket as a separate widget.
The checkout page is designed as logical as possible. The less information you ask the user, the better – but do not forget about replenishing the customer database. We pay special attention to the structure of the catalog and its filters, it must be subordinate to the assortment of the store.
For example, if you sell your own brand products, it is ridiculous to offer a filter by manufacturer. We do not start development without a well-thought-out layout of an online store – this is as important as an architectural plan for a house or a drawing of a car.
Contact AVADA MEDIA, we take on the most complex and multi-stage projects from scratch and even rework the already created ones.
The best confirmation of our qualifications and professionalism are the stories of the success of our clients and the differences in their business before and after working with us.
Our clients What they say about us
Thanks to AVADA-MEDIA for a great project. The developers of AVADA-MEDIA have made for us a convenient and functional system for booking homes. This is not our first project with this company. The professionalism of its developers and competent management make the company the best IT partnerDenis, owner
I have been working with the AVADA-MEDIA team for more than 5 years. I want to note the professionalism of the developers and the excellent management of the employees who always help me in the tasks. We have implemented many different ideas with the AVADA-MEDIA team, and at the moment we are moving the existing store to a new platform.Risto, owner
He chose the AVADA-MEDIA team for his startup and for several years now we have been developing this project together. A lot of things have been done and improved during this time. Thanks to the team of AVADA specialists, the project is gaining commercial momentum and has already entered the Ukrainian market.Игорь, Co-owner
We have been cooperating with Sergey’s team for 5 years in various business areas, including in the field of information technology. Sergey has repeatedly demonstrated the highest level of expertise and responsibility in our joint projects, especially in an uncertain situation and for a limited time.Bogdan Yurchenko, Director
As a technical director, Sergey perfectly organized work on the SeshMe mobile application project, thanks to which we always received results in time. Also I would like to note the high level of developers from the team of Sergey. Very happy to work together. I recommend Sergey as a reliable and responsible partner.Vlad Konovalov, Product manager
are created only by the team Our team
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