DESIGNING AN ONLINE STORE

Each Internet resource must be competently designed for specific tasks. And the more complex the structure and functionality of the resource, the more responsible the approach to design should be. To solve business problems, it is not enough for the site to be convenient only for users, although this is a prerequisite. But the orientation of the site to search engines is just as important, for which it is important to think over the structure of the site and the placement of all elements correctly.

Designing an online store site requires a particularly responsible approach – such sites contain thousands of product pages and hundreds of categories, a large number of search filters, as well as special options – ordering, comparison, payment, etc. Therefore, it is best to entrust the design to professionals. AVADA MEDIA specialists will approach this issue with all responsibility. We start development with thinking through website marketing and search engine optimization – that is, we aim your online store at the fastest and highest quality promotion in search engines.

We also draw up a use case diagram for an online store that models the relationship between actors, that is, site visitors, and use cases, the functionality of your store. Such a diagram is an important part of the process of creating scenarios for the interaction between the buyer and the store site. For example, it can describe how a customer selects an item, adds it to the cart and at the same time to the comparison module, stores it in bookmarks, buys or cancels an order, pays for the item, and so on.

Separately, in a special tool Moqups, the project of each page of the store and its relationship with other pages is developed. The entire project is subject to the logic of convenience for the client and the tasks of promotion in search. Projects developed by our specialists occupy places on the first page of search results for keywords in search engines – and the foundation for this is laid even at the stage of creating a layout.

Search engines very clearly distinguish information and commercial resources, and besides, they take into account many factors that, without experience, you may not pay attention to at all. We take into account all these factors, thanks to which a potential buyer will see your online store in the results relevant to the query.

For example, when ranking store sites in search results, a system (Google or any other) is guided by the following main factors:

• responsive layout – is the site displayed normally on mobile screens;
• whether the products in the catalog have a price;
• are there any product photos in the catalog;
• is there a detailed description of the product;
• whether the currency is indicated;
• Are payment options indicated?
• Are the contacts filled?
• whether there are sections “About the company”, news, guarantees and delivery.

The lack of an answer to any question leads to a decrease in the position of the site in the search results in comparison with competitors, and this must be taken into account even when designing. In addition, when developing a layout, it is important to take into account behavioral factors, the impact of which cannot be foreseen for each case, but can be optimized for your tasks. Among the behavioral factors of users entering the website of the online store, we are guided by the following:

• the time that the user spends on the site – it is better to have fewer visits, but with a higher indicator for this factor, than vice versa. At the same time, the search engine will even take into account scrolling and cursor movement, as well as whether the site is open in the active window – we will take all this into account when developing the layout;
• whether the user closed the search engine after visiting your store – if so, the rating increases, which means that it is important to immediately make it clear to the visitor that he found what he was looking for. The rating rises even higher if the user’s click on your site was the only one;
• denial – a quick site closure lowers the rating.

When creating a project, we also pay attention to placing the most complete content – the user should not look for it elsewhere. The basket of goods is located in a prominent place – this is an axiom, and it is better to implement the basket as a separate widget.

The checkout page is designed as logical as possible. The less information you ask the user, the better – but do not forget about replenishing the customer database. We pay special attention to the structure of the catalog and its filters, it must be subordinate to the assortment of the store.

For example, if you sell your own brand products, it is ridiculous to offer a filter by manufacturer. We do not start development without a well-thought-out layout of an online store – this is as important as an architectural plan for a house or a drawing of a car.

Contact AVADA MEDIA, we take on the most complex and multi-stage projects from scratch and even rework the already created ones.