PORTALS

Currently, there are two types of portals: public and corporate. Public portals are aimed at all Internet users, while corporate portals are focused on the company’s internal space: employees and partners. In addition, portals are also divided into several types: international, regional, horizontal and vertical.

1. International portals are aimed at all users, regardless of their place of residence and language.
2. Regional portals focus on users based on their geographic segment or language group.
3. Vertical portals devote one theme. However, the topic can be anything: education, history, cars, fashion, children and the like.
4. Horizontal portals cover many topics at once. For example, information or entertainment portals and so on.

Thus, a portal can belong to one species, but to several types.

Portals have a complex ramified structure, since they include dozens of sections, hundreds of subsections, thousands of pages and millions of links. From the point of view of sections, this question is purely individual and directly depends on the type and type of portal.

For example, a business portal may contain the following sections: a block with a description of the company, a news block, thematic reviews, background information, a consulting block, newsletter subscription, industry specifics, an advertising block.

It is important to understand that portals are significantly different from other sites. They contain a huge amount of information, including multimedia, which is realized by storing content not in databases, but in data storages and data marts.

Moreover, such volumes impose additional requirements for navigation, because it should be convenient, intuitive, and allowing you to quickly navigate through sections and find the necessary information.

What are the advantages of portals?

• Firstly, due to regular updates and high-quality content, self-promotion in search engines and social networks is possible.
• Secondly, the more popular the portal, the more people who want to advertise on it, by writing advertising articles or placing links and banners, which can bring significant income to the owners of the site.
• Thirdly, such a project can be an excellent startup for those who work on freelance, because it does not require an office space and allows all participants to work remotely.

However, the disadvantages of the portals are significant and the first of them is high competition and difficulties in finding a suitable niche.

The second drawback is the rather high cost of producing your own content, because until the visitors start adding information themselves, they will have to constantly update the site at their own expense.

The third drawback is the large staff. Believe me, it is impossible to cope with a large portal alone. And the larger the portal, the more people will be required.

Summarizing the above, it can be said that among customers of Internet portals you can find both individuals who want to start earning money on the network, and large companies who would like to use the portal to make their brand more recognizable.