Advertising Automation Systems

AdTech Advertising Automation Systems

A modern advertising campaign without special software is unthinkable. The term AdTech (Advertising technology, that is, advertising technology) has combined various types of analytical digital tools used by advertising market specialists to manage and analyze advertising campaigns.

The main purpose

Why AdTech The main purpose

The more time people spend on the Internet, and the more users connect to the World Wide Web, the more opportunities advertisers attract. Television advertising is effective, but only at the expense of scale, it is shooting from cannons at sparrows. On the network, you can personalize the recipient of the advertisement, conveying it to those who, in principle, may be interested in it.

Advertising technology is an umbrella term that combines many different concepts. And the advertising aggregator is AdTech, and the services of automation of contextual advertising and the purchase of Internet traffic are also, and the effectiveness analysis tools relate to it. This is contextual and banner advertising, and video content (for example, advertising on YouTube), and elements of social media marketing, that is, the use of social networks for advertising purposes. By the way, social networks are a powerful source of data about your consumers!

But offline advertising can also be the subject of AdTech. For example, special beacons are installed on billboards that collect the MAC addresses of mobile devices with the wifi module turned on. And the cameras that track everyone who is interested in the billboard help the statistics module target the target audience by gender, age and other factors.

The opportunities that open up for AdTech in combination with big data, that is, huge amounts of data about potential customers, are truly endless. AVADA MEDIA will provide them to you – we develop and implement tools for the online advertising service, including:

  • work with contextual advertising – Google Ads, Yandex.Direct;
  • traffic purchases in TDS, i.e. Traffic Delivery System – Binome, Keitaro, Sutra, Boss, Simple;
  • Analytics – Google Analytics, Yandex.Metrica.

What kind of information do AdTech advertising services handle? AdTech

The foundation of a successful strategy is customer knowledge. The primary field of AdTech’s activity is analysis of the target audience (CA), campaign management, and delivery of the CA advertisement. The ultimate goal is to increase the effectiveness of advertising channels. At the center of all processes is information about ad views, clicks, purchases, unique users. Among the parameters that the AdTech advertising system analyzes are:

  • where did the user come to your site from (search results, external links, social networks);
  • user behavior on the site – preferred page views, interaction with content, switching to other pages;
  • user experience – scrolling, clicks – you can even track the cursor moving around the screen, which will help, for example, optimize the design of the landing page;
  • demographic data, if it is possible in principle to collect it (not blocked and not hidden);
  • equipment on the user’s side – a smartphone or PC, the browser used and its add-ons (for example, an ad blocker);
  • other parameters if necessary.
Types of Ad-Technologies

Some solutions in advertising technology Types of Ad-Technologies

  • Ad Exchange is an ad space exchange that simplifies the process of buying and selling display advertising (video advertising, etc.);
  • Ad Network – a platform that brings together advertisers and advertising sites, its key role is to offer an advertising space and search for advertisers;
  • Ad Server – software that distributes ad impressions to a user;
  • Demand-site platform, DSP – a solution that allows you to purchase ad slots automatically according to the preliminary settings. They are an alternative to Ad Network;
  • Supply-side platform, SSP – on the contrary, allows you to sell ad slots.

The operating algorithms of such platforms are quite complex, therefore, solutions in this area require a professional approach and are also designed for professional use. AVADA MEDIA company offers specific point solutions for specialists in the field of advertising and advertising technologies, marketers and specialists in the field of arbitration of Internet traffic. We offer a unique solution to your problems, be it the automation of the sale of traffic, the management of an advertising campaign with a wide geographical coverage or the analysis of big data from any sources.

To find a solution for tomorrow – contact us today.

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