AdTech Advertising Automation Systems
A modern advertising campaign without special software is unthinkable. The term AdTech (Advertising technology, that is, advertising technology) has combined various types of analytical digital tools used by advertising market specialists to manage and analyze advertising campaigns.
Why AdTech The main purpose
The more time people spend on the Internet, and the more users connect to the World Wide Web, the more opportunities advertisers attract. Television advertising is effective, but only at the expense of scale, it is shooting from cannons at sparrows. On the network, you can personalize the recipient of the advertisement, conveying it to those who, in principle, may be interested in it.
Advertising technology is an umbrella term that combines many different concepts. And the advertising aggregator is AdTech, and the services of automation of contextual advertising and the purchase of Internet traffic are also, and the effectiveness analysis tools relate to it. This is contextual and banner advertising, and video content (for example, advertising on YouTube), and elements of social media marketing, that is, the use of social networks for advertising purposes. By the way, social networks are a powerful source of data about your consumers!
But offline advertising can also be the subject of AdTech. For example, special beacons are installed on billboards that collect the MAC addresses of mobile devices with the wifi module turned on. And the cameras that track everyone who is interested in the billboard help the statistics module target the target audience by gender, age and other factors.
The opportunities that open up for AdTech in combination with big data, that is, huge amounts of data about potential customers, are truly endless. AVADA MEDIA will provide them to you – we develop and implement tools for the online advertising service, including:
What kind of information do AdTech advertising services handle? AdTech
The foundation of a successful strategy is customer knowledge. The primary field of AdTech’s activity is analysis of the target audience (CA), campaign management, and delivery of the CA advertisement. The ultimate goal is to increase the effectiveness of advertising channels. At the center of all processes is information about ad views, clicks, purchases, unique users. Among the parameters that the AdTech advertising system analyzes are:
Some solutions in advertising technology Types of Ad-Technologies
The operating algorithms of such platforms are quite complex, therefore, solutions in this area require a professional approach and are also designed for professional use. AVADA MEDIA company offers specific point solutions for specialists in the field of advertising and advertising technologies, marketers and specialists in the field of arbitration of Internet traffic. We offer a unique solution to your problems, be it the automation of the sale of traffic, the management of an advertising campaign with a wide geographical coverage or the analysis of big data from any sources.
To find a solution for tomorrow – contact us today.
The best confirmation of our qualifications and professionalism are the stories of the success of our clients and the differences in their business before and after working with us.
Our clients What they say about us
Thanks to AVADA-MEDIA for a great project. The developers of AVADA-MEDIA have made for us a convenient and functional system for booking homes. This is not our first project with this company. The professionalism of its developers and competent management make the company the best IT partnerDenis, owner
I have been working with the AVADA-MEDIA team for more than 5 years. I want to note the professionalism of the developers and the excellent management of the employees who always help me in the tasks. We have implemented many different ideas with the AVADA-MEDIA team, and at the moment we are moving the existing store to a new platform.Risto, owner
He chose the AVADA-MEDIA team for his startup and for several years now we have been developing this project together. A lot of things have been done and improved during this time. Thanks to the team of AVADA specialists, the project is gaining commercial momentum and has already entered the Ukrainian market.Игорь, Co-owner
We have been cooperating with Sergey’s team for 5 years in various business areas, including in the field of information technology. Sergey has repeatedly demonstrated the highest level of expertise and responsibility in our joint projects, especially in an uncertain situation and for a limited time.Bogdan Yurchenko, Director
As a technical director, Sergey perfectly organized work on the SeshMe mobile application project, thanks to which we always received results in time. Also I would like to note the high level of developers from the team of Sergey. Very happy to work together. I recommend Sergey as a reliable and responsible partner.Vlad Konovalov, Product manager
are created only by the team Our team
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