EfirCards website

In the context of digital transformation, it is not enough for companies to simply provide services – they need to build sustainable communications with customers and partners. This is especially relevant for the B2B sector, where it is important not only to present a product, but also to clearly demonstrate its benefits, collect customer feedback, simplify access to information and automate the work with requests.

EfirCards service is a modern solution in the field of virtual discount cards and loyalty programs designed for small and medium-sized businesses. To strengthen its position in the market and to scale cooperation with new partners, the company needed a functional corporate website capable of performing marketing, information and operational tasks simultaneously. For this purpose AVADA MEDIA team launched the development of the corporate website with a wide range of features: from flexible information architecture to optimized interface with the possibility to create a personal client cabinet.

Project idea

The corporate website was created as an entry point into the ecosystem of discount cards and loyalty systems for business. The key goal was to tell potential partners what a loyalty program is, how it works and what benefits it provides for sales growth, customer retention and increased engagement.

It was important to develop a site that:

• Clearly explains the principles of the service and its affiliate program.
• Answers the question: what is a loyalty program and why does a business need it?
• Allows potential customers to easily find the necessary information, create a personal account, send an application or download materials.
• Works stably even with a surge of traffic during advertising campaigns.

Thus, the website became a key link in EfirCards’ digital presence strategy and helped build effective communication with the market.

The solution is focused on the B2B segment and covers a wide range of areas where savings cards, bonus systems and virtual customer cards are particularly relevant. Among the areas where EfirCards can be effectively used:

• Retail – to create a loyalty card.
• Beauty salons – as a beauty salon client card and a means of forming a privilege program.
• Cafes and restaurants – to implement a loyalty program for cafes with the ability to collect points and issue bonuses.
• Online stores – for integration with shopping cart and CRM, online discount management.
• Financial services – as an addition to cashback programs.

Such distribution gives an opportunity to adapt the system to the customer loyalty system in any business format.

Key features

The site needed to not just inform, but also drive action. That’s why the team focused on key features aimed at managing customer loyalty and attracting new partners. The key features that were implemented were:

• Clear presentation of what a loyalty program is and its business benefits.
• Detailed pages for each area of application with filters and interactive cards.
• Blocks with examples – beauty salon loyalty card, cases of integration with CRM, and customer questionnaire templates.
• Contacts section with the ability to create a personal client cabinet or leave a request for connection.

Such functionality makes the site not only a presentation platform, but also a working tool for small and medium-sized businesses.

For users of the EfirCards website, a full-fledged section dedicated to the operation of the loyalty system for business is available. This is especially important for companies that are just planning to connect a loyalty program and want to understand in advance how exactly it will work. This block helps to quickly learn the basic tools and understand what a loyalty program is, what integrations are available, and how to launch the system as efficiently as possible. Within this interface module are presented:

• Scheme of discount card operation – a visual explanation of the logic of bonus accrual and debiting for virtual card holders.
• Instructions on how to customize the registration form – how to create a personal account for a client and connect it to the database.
• Chat-bot for Telegram – an automated solution for interacting with clients, collecting feedback and delivering notifications.
• SMS and Email integration – a convenient way to keep in touch with your audience, share promotions and remind about bonuses.
• Push notifications – instant messages for customers using the mobile app.
• Event-based mailings – automatic messages triggered by certain actions (purchase, points accumulation, expiration of bonuses, etc.).
• Analytics – reports on loyalty card usage, customer engagement, newsletter open rate and other metrics.
• API integration – the ability to connect EfirCards to third-party CRMs or applications.
• Step-by-step instructions for working with the system – helps beginners and experienced users to understand the platform’s capabilities equally quickly.

This section makes the site not just a showcase of the service, but a full-fledged information hub for everyone who implements or scales a discount loyalty system. Thanks to this, EfirCards demonstrates how a modern customer loyalty program should look like in action.

The project included important additions that expand the capabilities of the platform and make it truly versatile. Implementations and enhancements include:

• Connection to CRM systems to create a customer map and track user actions.
• The ability to quickly and easily create a personal account without developer involvement.
• Compatibility with both the iPhone and Android discount card app, allowing you to store all your rewards and discount cards in one place.
• Instructions on how to add discount cards to iPhone Wallet.
• Support for electronic forms for store loyalty questionnaire.
• Visual editor for content managers – without the need to write code.

This upgrade makes the product effective, modern and in demand among businesses that want to connect a loyalty program for customers.

Technology stack

An important part of the success was a competent technology stack, selected with consideration of the project tasks and client’s needs. AVADA MEDIA developers used the following solutions:

• Python + Django + Wagtail CMS – as a base for the site and visual editor.
• Docker – for fast environment deployment and scalability.
• StreamField – visual page editor for managing content blocks.
• HTML/CSS (adaptive layout) – fast loading and usability on mobile devices.
• Integration with monitoring and security services (Prometheus, two-factor authentication).
• Optimization of images in WebP for faster loading.

The choice of these technologies ensured fast site performance, security, and flexibility for future development.

The implementation of the project brought EfirCards many strategic advantages and enabled it to reach a new level of interaction with the market. Among the key results:

• Fully completed development of a corporate web-site within the designated timeframe.
• Creation of a flexible, extensible platform where content can be edited without the help of programmers.
• Realization of easy and quick access to information for potential partners.
• Collection of quality leads through the feedback form.
• Increased recognition of the service as a provider of a modern loyalty system.

Thanks to these results, the platform has become an example of how website development for business can directly influence growth and scalability.

Project EfirCards is more than just a website. It is a complete digital showcase that demonstrates how a customer loyalty program can be presented online with maximum efficiency. It combines thoughtful UX, technological sustainability and business logic necessary to expand a B2B network.

AVADA MEDIA has developed a solution that meets the needs of modern business: simple interface, easy management, compatibility with mobile applications and readiness to scale. This corporate website became a reliable platform for launching a partner program and collecting applications from interested companies implementing a loyalty system for customers.