Today’s Ukrainian market places ever higher demands on customer retention. Retailers, cafes, beauty salons, fitness clubs, service companies – all of them need tools that will help not only attract but also retain customers. At the same time, the cost of attracting a new customer continues to grow, which makes a loyalty program for small business in Ukraine not just an additional option, but a strategic necessity. Until recently, such programs were the prerogative of large chains with developed IT-infrastructure. Such solutions seemed inaccessible to small and medium businesses because of the high cost of development, printing of plastic cards, and integration with cash register systems. The emergence of digital technologies has changed the rules of the game.
EfirCards is a service of electronic loyalty cards, created specifically to make the launch of a loyalty program available to every business. The platform allows you to set up and launch a virtual discount card Google Wallet or an electronic loyalty card Apple Wallet, manage bonuses, send notifications to customers and analyze the results of campaigns in a matter of hours.
AVADA MEDIA team was tasked to develop a platform capable of meeting the following requests:
Thus, EfirCards was to become a full-fledged marketing platform for discounts, available not only to large chains, but also to entrepreneurs opening a small coffee shop or a local online store.
Registration and customization. A business user registers on the platform and then gets access to a personal account. In the interface it is possible to:
The whole process takes 10-15 minutes. After customization, the card is available for distribution via QR code, link or website integration.
Receipt of the card by the client. The client scans the QR code or follows the link, after which the card is added to the smartphone: an Apple Wallet electronic loyalty card or a Google Wallet virtual discount card. The card is stored in the mobile wallet, and when visiting a store it is enough to show the QR code for scanning.
Bonus utilization and accrual. At each purchase the cashier scans the card, and the system automatically records the transaction, accrues bonuses, discount, stamp or cashback depending on the settings. The client sees the actual balance right on the smartphone screen. The functionality is suitable for both corporate bonus card employees and electronic business gift certificates, allowing for flexible customization of usage scenarios.
«EfirCards» loyalty system screens
In the personal cabinet of the business are available:
Thus, the business gets full control over its program, sees which offers work better, and can quickly adapt promotions.
AVADA MEDIA realized the project step by step:
During the development process, special attention was paid to the simplicity of the interface, so that any business, even without technical specialists, could use the platform.
Client's personal account of the bonus system based on «EfirCards»
The first partners to use the platform noted:
EfirCards is a cloud-based loyalty program service that makes loyalty programs for small businesses in Ukraine available to every entrepreneur. The platform combines the issue of virtual discount cards, work with corporate bonus cards, implementation of cashback programs for business, support for electronic business gift certificates and other features.
AVADA MEDIA has created a solution that works as loyalty card software Ukraine, allowing small and medium businesses to launch a discount program for franchise Ukraine, retail, e-commerce, HoReCa and other areas.
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