3D CLOTHING CONFIGURATOR

Online clothing stores are increasingly squeezing traditional trade, often buying consumer goods online is cheaper, always faster, and sometimes safer. Convenient stores are being quarantined and online commerce is booming. But even fashion boutiques, the main feature of which is precisely the opportunity to come and pick up stylish clothes with fitting, are beginning to use the opportunity to try on clothes online.

The service of online customization of clothes, shoes and accessories is also becoming popular. The service assumes that the user independently selects the design of some elements within the framework offered by the vendor or atelier.All this allows you to implement a 3D configurator of clothes and accessories.

These web applications are developed specifically for the needs of customers, have a simple and intuitive interface and extensive 3D visualization capabilities. They are very fast even with slow internet connections and on mobile devices thanks to excellent optimization. Thanks to this, 3D garment and accessory configurators help manufacturers and vendors sell and promote products.

Indeed, according to market research, 60% of shoppers are more likely to purchase an item of clothing from an online store without even being able to touch and try it on if they could see it in 3D. And even better – try on yourself by adding your own photo or video to such a model.

3D clothing configurators can be hosted on your website or as a separate web application. They run in a browser, so a potential buyer does not need to download and install separate software. When launched, the web application automatically detects which device it is launched on and adjusts the display in the appropriate resolution and format.

For various purposes, it is possible to create a variety of 3D clothing configurators, but all of them are united by the ability for the user to interact with the content using simple controls that involve the selection of an element or a whole collection, their replacement, customization (changing color, design, size, etc.). – and most importantly, the ability to send to the basket with one click. Thanks to the latter, you will significantly increase the conversion of your online store both due to impulse purchases and due to the convenience of using the 3D configurator.

In fact, a 3D garment configurator is a constructor whose elements are items of clothing or accessories presented in your store or online catalog. The user can consider each model of clothing, footwear and other presented products from all sides, change the parameters in the proposed range.

Moreover, modern visualization methods that we use when developing 3D configurators for the fashion industry allow us to bring the product as close as possible, detailing its finest texture and color change when changing lighting and environment. The user can also set the lighting and environment independently, this makes it possible to understand how, for example, a dress will look in daylight, in the evening, against the backdrop of urban greenery or in the interior of a restaurant.

Another option for using 3D clothing configurators is the constructor option with the highest possible level of customization for the user. Such a configurator is suitable for custom tailoring ateliers offering exclusive custom-made items. The user will be able to choose not ready-made clothing options, but the fabric, accessories and the general concept of the desired thing. Having assembled his own version of a dress or suit, the user can immediately send it to the atelier designer and order taking measurements and calculating the cost.

Models for loading into the configurator can be provided by the customer, developed by our specialists, or downloaded from online catalogs. Once loaded, they are finalized by the designer and loaded for animation.

To create or edit 3D models and animations, we use the Blender4web package, an open source framework for creating user-side 3D graphics in a browser. Models of garments, finished products, 3D environments and lighting created in this way are rendered in a browser using WebGL technology, which is available without special permissions in any modern browser. A three-dimensional scene created in this framework is transmitted to the user’s device in JSON or HTML format, which are displayed in the user’s browser.

The software part of the 3D clothing configurator is developed in JavaScript, the scripts of which are also processed directly by the browser. The Three.js and Babylon.js libraries are also used to create three-dimensional objects.

The use of these libraries allows achieving a high degree of realism in displaying both texture, color gamut and lighting of various materials, and animation based on a realistic physical model of interaction.

All possible options for using the 3D clothing configurator are calculated and worked out by the designer and developer. Of course, the catalog of models loaded during the development of a web application is not final; if necessary, the configurator can be easily scaled, adding new sections and use cases, and loading new 3D models.

As a result, the customer receives a convenient tool for attracting and retaining customers, which is placed directly on the site and works from a browser at high speed even on relatively weak client devices. A clothing configurator can be a great way to quickly increase the conversion of your online store with the function of adding a ready-made option, collected by the buyer, to the cart directly to the cart in one click.