DEVELOPMENT OF APPLICATIONS FOR RESTAURANTS AND CAFES

High technology penetrates all areas of business. An increasingly important role in sales is played by the smartphone. Restaurant apps are one example of how modern marketing is changing. More and more institutions are introducing them.

Mobile apps for restaurants are more than just a trend. It solves several important business problems at once.

According to the statistics of Avada Media customers, the money invested in the development pays off in 2 – 5 months.

Mobile applications for cafes, eateries and restaurants complement the features and benefits of the site. We will talk about how to use these services and what benefits they provide.

Let’s see how a business can use mobile services for Android and iOs. There are two main models of implementation and monetization.

The first option is an application for finding restaurants. Examples of such projects:

• Foursqare,
• Restaurant Guru,
• The fork
• OpenTable and others.

In this version, the application for searching cafes and restaurants acts as a service, an intermediary between institutions and guests. It is becoming a very attractive advertising platform. For users, such services are free, but the owners of the institutions will have to pay for the fact that their institution will be added to the card. The main value of such a platform is a large audience. The more people download the application, the more attractive it will be for cafe owners.

The application for searching cafes and restaurants will be interesting:

• tourists who often find themselves in new cities,
• business travelers
• everyone who often eats out.

The second option is a proprietary mobile application for a restaurant, cafe or a network of establishments. It allows you to improve the service for guests and solve several more important marketing problems. An application for booking tables in a restaurant chain will be especially beneficial. But some institutions will benefit by launching such a service.

Let us examine in more detail what benefits this gives the institution and its customers.

The main advantages of mobile services for the niche of the restaurant business:

• The service makes it easy for users to book tables and order dishes. All this can be done through a smartphone on the way to a restaurant or cafe. During this time, the cook will already begin work and the order will not need to wait too long.
• In the application, you can implement a loyalty program. Regular guests of a restaurant or cafe will be able to receive discounts and bonuses for their orders.
• The mobile application for cafes increases the level of service and improves the reputation of your institution. Satisfied users are the best and practically free advertising for your business.
• Thanks to the application, the cost of attracting and retaining each guest is reduced. If a person comes to a cafe, remains satisfied with the kitchen and service, downloads the application, then he will surely become a regular visitor. A large “lifetime” of the client makes the business more profitable.

• Through the application for the cafe, you can present guests the menu and its updates, talk about promotions and discounts. Mobile services are a very effective channel for communication with customers. Forwarded messages can be personalized and very finely tuned to send information to the most interested audience.
• Through the application, you can quickly get feedback from guests and respond to it. The result is a quick and correct reaction to a possible negative that does not spill over into social networks.
• Thanks to the application, the average check of each client increases.

At the current level of technology development, the functionality of such an application can be very diverse. It all depends on the budget that the owner has allocated for development, and the needs of a particular business. Here are just some of the examples. Your application might have:

• Integration with the restaurant accounting system and assignment of a unique code to all orders. This is a key feature that simplifies bookkeeping and profit accounting.
• The ability to book a table and make an order through the application.
• Distribution of payment for the order. Each user can select certain dishes in one check and pay for them.
• An opportunity to evaluate the work of the waiter and tip him.
• Order receipt by email.
• Detailed information on the order (time, date, dishes, cost, etc.).

Our developers and marketers will offer an application concept with all the necessary functions and a well-thought-out monetization model.

We will help your business launch and promote the application. Due to this, it will pay off much faster.

Avada Media can take on all the tasks of promoting an online business.

Successful launch experience in dozens of startups and business projects is a serious reason to contact us. You can find the results of the work on the website in the portfolio section.

Launch the restaurant search app or service for your establishment! Call today and take your business to the next level.