AUGMENTED REALITY AND MODERN VR TECHNOLOGIES

Virtual (augmented) reality has ceased to be just part of science fiction films. This innovative technology is being used more and more. In various fields, it opens up unique opportunities for training, sales, decision making, and service improvement.

AR and VR technologies are also widely used in the entertainment sector.

AVADA MEDIA develops and implements business tools based on VR / AR technology.

Learn more about the capabilities of VR and AR technologies and how to apply them to your business.

AR technology is also called augmented reality. Its principle lies in additional visual objects that do not really exist are introduced into the field of view. At the same time, interaction with objects created in the AR technology environment is possible. The advent of augmented reality systems has become a real revolution.

VR technology – tools for creating an artificial world that is transmitted to a person through his vision, hearing, and other feelings. Virtual and augmented reality imitate the impact on objects and the reaction to this impact. To create the effect of realism, augmented reality AR and VR reproduces the interaction in real time.

In most cases, technologies for complete immersion in virtual reality are developed so that the objects of the virtual world behave following the laws of physics. This is what makes VR and augmented reality applicable in several areas:

• education (in schools and higher educational institutions to demonstrate experiments and technologies);
• production sector;
• medicine;
• real estate;

What is the key difference between AR (Augmented Reality) and virtual immersion? VR is focused on covering the maximum number of human senses and creating an environment only from virtual objects. Modern virtual reality with motion capture is constantly evolving and improving.

Let’s look at examples of how technologies of full immersion in virtual reality are used in different fields.

Augmented and virtual reality at school is still rare but has ceased to be pure fantasy. AR and VR systems provide a new level of visibility and interactivity in the educational process.

For example, when studying astronomy, students will be able to observe the movement of planets and stars in space, to see celestial bodies interacting from the side.

Augmented reality can also be used in the study of chemistry. New technologies allow you to build an interactive model of molecules and make it possible to interact with them. Students and schoolchildren will not only be able to write series of formulas and equations but also see chemical reactions clearly.

The main advantages of VR and AR in training:

• Concentration. Virtual reality in education eliminates the effects of distractions. Due to this, the material is easier to absorb.
• Maximum involvement. VR and AR technologies in education allow you to reproduce experiments, playfully solve problems.
• Safety and the ability to master complex skills. Virtual reality is a very effective tool for training pilots, machinists and other specialists managing complex machines. They can be prepared without risking life and valuable property.

Studies have shown that teaching methods based on virtual reality simplify the memorization of material and make learning more effective.

Construction is another area in which augmented (virtual) reality will become a helpful tool. This is especially true for tasks that are associated with the design of buildings and interior design.

In both cases, three-dimensional models built based on virtual reality help rational use of space, carry out calculations and evaluate the effectiveness of various designs. Using VR and AR, you can also present work results of architects and designers.

Modern technology makes virtual and augmented reality in industry a unique tool for production sector that improves productivity and saves resources. How exactly can such technologies help?

• Significantly accelerate the process of developing new products (in different cases, from 15 to 30%).
• The number of technical errors in product design is reduced.

• The quality of products improves due to better processing, thoughtful ergonomics, and other characteristics.
• Operating and repair costs are reduced due to the elaboration of production and service processes.

AVADA MEDIA will help introduce VR and AR tools in industrial production.

In real estate, virtual reality is used with and without immersion. Most often these are virtual tours of newly built and ready-made real estate objects. It’s not only a technology for effective sales but also a way to improve customer service.

Potential buyers will be able to evaluate the object, which is located in another country, to take part in the layout of the interior. All of that not only increases the chance of a successful transaction but also increases customer satisfaction.

In recent years, virtual reality is gaining popularity in the training of surgeons. In advanced medical schools, students have the opportunity to follow the operations through the eyes of the surgeon ask him questions in real time.

VR also helps in training doctors of other specialties:

• nurses;

• anesthetists;
• paramedics, etc.

Virtual reality allows doctors to formulate complex manipulation skills without the risk of error and without harming patients.

AVADA MEDIA Company designs and implements virtual and augmented reality systems for business, industry, and education. We develop unique solutions for any task set by the customer.

AR technologies and virtual reality tools provide several key benefits:

• reduce the likelihood of technological errors and the impact of the human factor;

• make the design more accurate and efficient;
• make the educational process and training of specialists in different industries more effective;
• make visualization of engineering and design solutions more convenient.

AVADA MEDIA offers advanced IT solutions for the efficiency of your business.