UX CRM

CRM, or Customer Relationship Management, allows you to solve many problems for business and not only. It is a reliable database, integration with marketing communications systems and customer communication channels. It allows you to reduce the time and effort required to complete all business processes.

There are two ways a business can go in using CRM: purchasing a ready-made system and ordering its own development. Moreover, the second option is also more flexible, since it allows you to take into account all the nuances of your business, and is often cheaper, because you pay only for what you will actually use.

AVADA MEDIA has been successfully developing CRM systems for a wide variety of areas and business scales for a long time. You can see real projects in the portfolio.

Significant experience allows us to satisfy all the needs of the client in a reliable and efficient CRM system. And it is he who says that without careful design of the system it is extremely imprudent to start developing the software part.

Therefore, the first thing we will do if you decide to order CRM development from us is to get acquainted with all your business processes and formalize them in special process diagrams. They are used in the graphical description language for modeling business processes and designing, including complex websites. In addition, we will draw a UI prototype of the resource using the Moqups service, which will display all interface elements and the principle of their interaction.

Such a prototype is called a mockup and is part of the CRM development specification.

To start designing, we figure out how you are doing:

• contact management – that is, how you build and manage your customer database;
• management of communication with clients – who and how receives and processes calls, letters, chat messages;
• order management – how you manage a specific order from formation to delivery;
• personnel management – a system of incentives, distribution of powers, training;
• marketing and promotion.

All this can and should be automated in CRM, but first, the information needs to be formalized in the terms of reference.

Today every third company in Ukraine already uses CRM and the same number of companies are planning. The market is developing all the time, and having a working CRM system that meets the company’s needs is a real competitive advantage. After all, its use optimizes the marketing strategy, increases the level of interaction with customers and the level of service of the company. Ultimately, CRM contributes to the emergence of more and more new customers and the return of existing ones, without increasing (or reducing) the workload on staff, which means it increases your income.

Depending on the purpose, all CRM are divided into the following types:

• for sales – they offer functions for managing contacts, analyzing profit and loss and making forecasts and plans;
• for marketing;
• for the management of the sales department – mainly focused on processing requests and orders, analyzing and improving the efficiency of employees;
• complex universal systems.

By the way of organization, they distinguish between CRM “out of the box”, or standalone systems that are installed directly on your server or hosting, as well as cloud SaaS solutions (software as a service). AVADA MEDIA offers the development of systems of any type and organization, but these points must be taken into account when designing.

The more complex the CRM, the more structured its prototype will be, but without it, no further movement is possible – like construction without an architectural plan. We are ready to take on the most complex projects and complete them on a turnkey basis within the agreed time frame. Contact us!