TELEGRAM-BOT FOR VISUAL SEARCH OF GOODS

Messengers have long ceased to be just applications for exchanging messages between users. Today, their capabilities have expanded significantly: they allow people around the world to connect with brands, search for products and browse content. The emergence of bots played an important role in this development.

Many companies are engaged in establishing communication with the target audience in applications and are actively investing in this. Chatbots with built-in visual search become indispensable helpers for them, which help users to find and select products of interest to them in just a few seconds.

Thanks to bots, messenger users can satisfy their needs in just a few clicks. Depending on the functions, such programs allow you to solve certain tasks: they select suitable products, respond to orders, provide information, etc.

There are two main types of bots: self-learning (based on machine learning) and scripted (recognizing keywords and responding to commands).

Visual Search helps users quickly find products that interest them without using keywords. The technology is based on algorithms that recognize and classify products by images.

For this, the capabilities of deep machine learning and computer vision are used. Visual search bots allow the consumer to make a query and get results that are similar to the original product.

Visual Search is a convenient and flexible tool that can find any product you need almost instantly. All the user needs to work with it is a smartphone camera.

IKEA’s Place AR project is one of the successful examples of bot use. The application allows buyers to find the necessary goods by photographing the furniture, as well as to “try on” furniture in the apartment using a smartphone. In addition, Visual Search actively uses eBay: an application developed by the marketplace helps users to instantly find and purchase products from the image.

Telegram is one of the most popular and at the same time secure messengers in the world, the number of users of which exceeded 500 million in 2021 (according to Statista).

Companies offering their products online are interested in making the purchase process as simple and straightforward as possible for potential customers. The more time a user spends looking for the product he needs, the higher the likelihood that he will prefer another site. Telegram bot with visual search greatly simplifies this task and has many important business benefits:

• Fast and easy shopping process

Visual search works according to the “saw – liked – purchased” scheme, without all sorts of additional steps that complicate the procedure (for example, entering a keyword, viewing results, etc.). Instead, the customer immediately receives the desired product. This approach minimizes the number of steps leading to a purchase, which leads to increased sales.

• No need to select keywords to find a product

Users do not always remember the brand name, the exact color, and other characteristics of the product. Visual Search allows you to limit yourself to an image, after which the bot will suggest a product and its analogues. By clicking on the links, the user will be able to instantly place an order.

• Fast processing of requests

The customer’s attitude to the company is significantly influenced by the speed of the support response. That is why the automation of the processing of requests and immediate response to the request are key factors for any business.

• The ability to overcome the language barrier

The “language of images” is available to all sellers and buyers, so visual search effectively eliminates the problems associated with communication in different languages.

Dealing with a large number of hits

The bot easily works with a huge number of users and immediately responds to requests. This allows you to unload operators and connect the manager only to handle more complex tasks.

• Cross-selling

Visual search stimulates cross-selling, because, in addition to the desired product, it offers the consumer to familiarize himself with other products that may also be of interest to him. This increases the likelihood of making additional purchases.

• Reducing costs

The introduction of bots allows you to automate the process of searching for goods without involving employees. Juniper Research predicts that bots will cut companies’ spending by $ 8 billion by 2022. This technology is of great importance not only for large, but also for medium and small businesses.

• Improved shopping experience and increased sales

Visual search helps consumers looking for a specific product to quickly acquire what they want. The consequence of this is increased user satisfaction and loyalty. In the future, they are eager to contact the company to make a new purchase.

• Reducing the risk of losing customers

Since with the help of a bot, users can find a product that interests them in a matter of seconds, the likelihood that they will refuse to purchase it is significantly reduced.

AVADA MEDIA is developing a Telegram bot for visual product search based on neural network training. Such programs are indispensable for business, as they help to effectively automate work, free some employees from performing routine operations, increase the level of service, and also gain the respect and loyalty of customers through personalized sales.