Telegram bot for visual search of goods AVADA-MEDIA
Messengers have long ceased to be just applications for exchanging messages between users. Today, their capabilities have expanded significantly: they allow people around the world to connect with brands, search for products and browse content. The emergence of bots played an important role in this development.
Many companies are engaged in establishing communication with the target audience in applications and are actively investing in this. Chatbots with built-in visual search become indispensable helpers for them, which help users to find and select products of interest to them in just a few seconds.
Where bots are used for visual product search AVADA-MEDIA
Thanks to bots, messenger users can satisfy their needs in just a few clicks. Depending on the functions, such programs allow you to solve certain tasks: they select suitable products, respond to orders, provide information, etc.
There are two main types of bots: self-learning (based on machine learning) and scripted (recognizing keywords and responding to commands).
Visual Search helps users quickly find products that interest them without using keywords. The technology is based on algorithms that recognize and classify products by images.
For this, the capabilities of deep machine learning and computer vision are used. Visual search bots allow the consumer to make a query and get results that are similar to the original product.
Visual Search is a convenient and flexible tool that can find any product you need almost instantly. All the user needs to work with it is a smartphone camera.
IKEA’s Place AR project is one of the successful examples of bot use. The application allows buyers to find the necessary goods by photographing the furniture, as well as to “try on” furniture in the apartment using a smartphone. In addition, Visual Search actively uses eBay: an application developed by the marketplace helps users to instantly find and purchase products from the image.
Advantages of implementing Telegram-bot for business AVADA-MEDIA
Telegram is one of the most popular and at the same time secure messengers in the world, the number of users of which exceeded 500 million in 2021 (according to Statista).
Companies offering their products online are interested in making the purchase process as simple and straightforward as possible for potential customers. The more time a user spends looking for the product he needs, the higher the likelihood that he will prefer another site. Telegram bot with visual search greatly simplifies this task and has many important business benefits:
Visual search works according to the “saw – liked – purchased” scheme, without all sorts of additional steps that complicate the procedure (for example, entering a keyword, viewing results, etc.). Instead, the customer immediately receives the desired product. This approach minimizes the number of steps leading to a purchase, which leads to increased sales.
Users do not always remember the brand name, the exact color, and other characteristics of the product. Visual Search allows you to limit yourself to an image, after which the bot will suggest a product and its analogues. By clicking on the links, the user will be able to instantly place an order.
The customer’s attitude to the company is significantly influenced by the speed of the support response. That is why the automation of the processing of requests and immediate response to the request are key factors for any business.
The “language of images” is available to all sellers and buyers, so visual search effectively eliminates the problems associated with communication in different languages.
Dealing with a large number of hits
The bot easily works with a huge number of users and immediately responds to requests. This allows you to unload operators and connect the manager only to handle more complex tasks.
Visual search stimulates cross-selling, because, in addition to the desired product, it offers the consumer to familiarize himself with other products that may also be of interest to him. This increases the likelihood of making additional purchases.
The introduction of bots allows you to automate the process of searching for goods without involving employees. Juniper Research predicts that bots will cut companies’ spending by $ 8 billion by 2022. This technology is of great importance not only for large, but also for medium and small businesses.
Visual search helps consumers looking for a specific product to quickly acquire what they want. The consequence of this is increased user satisfaction and loyalty. In the future, they are eager to contact the company to make a new purchase.
Since with the help of a bot, users can find a product that interests them in a matter of seconds, the likelihood that they will refuse to purchase it is significantly reduced.
AVADA MEDIA is developing a Telegram bot for visual product search based on neural network training. Such programs are indispensable for business, as they help to effectively automate work, free some employees from performing routine operations, increase the level of service, and also gain the respect and loyalty of customers through personalized sales.
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Our clients What they say about us
Thanks to AVADA-MEDIA for a great project. The developers of AVADA-MEDIA have made for us a convenient and functional system for booking homes. This is not our first project with this company. The professionalism of its developers and competent management make the company the best IT partnerDenis, owner
I have been working with the AVADA-MEDIA team for more than 5 years. I want to note the professionalism of the developers and the excellent management of the employees who always help me in the tasks. We have implemented many different ideas with the AVADA-MEDIA team, and at the moment we are moving the existing store to a new platform.Risto, owner
He chose the AVADA-MEDIA team for his startup and for several years now we have been developing this project together. A lot of things have been done and improved during this time. Thanks to the team of AVADA specialists, the project is gaining commercial momentum and has already entered the Ukrainian market.Игорь, Co-owner
We have been cooperating with Sergey’s team for 5 years in various business areas, including in the field of information technology. Sergey has repeatedly demonstrated the highest level of expertise and responsibility in our joint projects, especially in an uncertain situation and for a limited time.Bogdan Yurchenko, Director
As a technical director, Sergey perfectly organized work on the SeshMe mobile application project, thanks to which we always received results in time. Also I would like to note the high level of developers from the team of Sergey. Very happy to work together. I recommend Sergey as a reliable and responsible partner.Vlad Konovalov, Product manager
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