Neural networks in e-commerce AVADA-MEDIA
Automated logistics, sales bots, robotic online chats – their appearance is due to technological progress, which literally covers all spheres of modern human life. Artificial Intelligence (AI) is streamlining and simplifying more and more of the processes that humans used to be responsible for. In addition, it does it efficiently and quickly. For example, not so long ago, e-commerce giant Amazon opened a grocery store without checkouts and filed a patent for the delivery of goods using courier robots and drones.
Neural networks are capable of performing natural language processing (NLP), recognizing and describing an image in a photo, translating texts, and even recognizing speech. In the foreseeable future, new technologies will become an indisputable competitive advantage for e-commerce projects, but even today their introduction into business has a number of advantages.
What are neural networks and how are they used in e-commerce AVADA-MEDIA
A neural network is a “virtual brain center” that serves to automate business processes: fills out documents, approves applications, answers customer questions, etc. Moreover, the larger the database, the smarter the neural network. In fact, it reproduces the work of the human nervous system, including its ability to self-learn, taking into account previous experience. This technique allows the system to make fewer and fewer errors each time.
Neural networks are actively being introduced into online stores and marketplaces, since in e-commerce there is a need not only to consider goods through the eyes of the seller, but also to correctly describe the characteristics that are important for the buyer. Some projects train AI on their own. An example is services in which neural networks describe a product in a photo, add a category and recommend a price based on data from similar products.
Currently, the owners of the smartest and most powerful neural networks that provide commercial user requests and satisfy the needs of corporations are other large companies, such as Google, Facebook, Pinterest and Yandex.
The main vectors for using artificial intelligence in business include: risk management, cybersecurity, analysis and assistance in making optimal decisions, automation of routine.
Facebook and Pinterest are actively using neural networks to work with images. Using facial recognition technology, Facebook invites you to tag yourself and people you know in a photo, and Google provides users with a “search for similar images” function. In addition, Google uses neural networks in its other services – from searching and filtering mail to translating texts and selecting videos on YouTube.
Tesla uses neural networks in the autopilot system: AI recognizes all objects around the car in real time, classifies and determines their characteristics.
Until recently, neural networks were the privilege of exclusively large companies, but in recent years, a lot of available solutions, technical tools and cloud services have appeared that allow you to adapt AI to the tasks of almost any e-commerce project.
Benefits of introducing a neural network into business AVADA-MEDIA
The development of neural networks is a worldwide trend. The main sources of research funding in this area are commercial companies and corporations that provide online advertising services.
At the current stage of development, marketplaces have changed and have gone from a bulletin board, where offers were posted by a relatively small number of people, to a full-fledged network with a huge number of users. The next stage of development will be optimized mobile marketplaces that work even faster.
Neural networks in this process not only help to simplify time-consuming moderation, but also make navigation on marketplaces more convenient and understandable for the user.
Another good example of the successful implementation of AI in a business is the Amazon recommendation engine, which provided the company with about 35% of sales. The Brain algorithm for content recommendation, developed by YouTube, also showed a high result: according to statistics, almost 70% of videos viewed on the site were found by users through recommendations, not subscriptions or links.
There are several important advantages of using neural networks in business: AVADA-MEDIA
Development and implementation of neural networks in business from AVADA MEDIA AVADA-MEDIA
IT solutions based on artificial intelligence technologies are very popular with commercial and government enterprises. There are several typical tasks that neural networks are able to solve today:
The technology provides companies with the necessary flexibility, the ability to adapt to any customer needs and respond quickly to external changes.
When implementing neural networks, our team is guided by three main principles:
Any organization works with several different sources and types of data that are necessary for daily operations. That is why, at the initial stage, we structure the approach to access and data management.
AVADA MEDIA specialists create several models of personal recommendations and conduct A / B tests. It is an important marketing tool that measures the effectiveness of project innovations.
The full implementation of artificial intelligence in business processes can take a long time (up to 6-12 months). That is why experts carefully study the dynamics and analyze the results. We track the progress in training the neural network, which should optimize processes and bring profit to the company, and draw up reports based on the data received.
Training of specialists in machine learning and neural networks AVADA-MEDIA
There is a vast area in AI development – machine learning. It is dedicated to creating programs that can independently analyze data and draw logical conclusions based on them. In addition to the services of experienced developers and neural network engineers, our company offers courses in which we train machine learning specialists.
Experts in the field of artificial intelligence draw up algorithms by which a machine works with data: processes the information received, builds causal relationships, makes logical conclusions, assimilates new information, and improves its own process of “thinking”.
As the trends in machine learning applications gain momentum, experts in this field will never be out of work.
It is almost impossible to successfully manage a company without using modern computer technologies. AVADA MEDIA develops and trains neural networks that help businesses make forecasts and analyze data, automate and optimize processes and, as a result, make high-quality decisions faster, increasing their efficiency in the market.
The best confirmation of our qualifications and professionalism are the stories of the success of our clients and the differences in their business before and after working with us.
Our clients What they say about us
Thanks to AVADA-MEDIA for a great project. The developers of AVADA-MEDIA have made for us a convenient and functional system for booking homes. This is not our first project with this company. The professionalism of its developers and competent management make the company the best IT partnerDenis, owner
I have been working with the AVADA-MEDIA team for more than 5 years. I want to note the professionalism of the developers and the excellent management of the employees who always help me in the tasks. We have implemented many different ideas with the AVADA-MEDIA team, and at the moment we are moving the existing store to a new platform.Risto, owner
He chose the AVADA-MEDIA team for his startup and for several years now we have been developing this project together. A lot of things have been done and improved during this time. Thanks to the team of AVADA specialists, the project is gaining commercial momentum and has already entered the Ukrainian market.Игорь, Co-owner
We have been cooperating with Sergey’s team for 5 years in various business areas, including in the field of information technology. Sergey has repeatedly demonstrated the highest level of expertise and responsibility in our joint projects, especially in an uncertain situation and for a limited time.Bogdan Yurchenko, Director
As a technical director, Sergey perfectly organized work on the SeshMe mobile application project, thanks to which we always received results in time. Also I would like to note the high level of developers from the team of Sergey. Very happy to work together. I recommend Sergey as a reliable and responsible partner.Vlad Konovalov, Product manager
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