Integrated solutions to complex marketing challenges

MarTech-systems Integrated solutions to complex marketing challenges

Modern marketing can not do without digital technology in solving external and internal problems. MarTech (Marketing Technology) helps marketers in this. MarTech tools are developed and used at the intersection of marketing in its traditional sense, modern information technology and management.

Under the definition of MarTech lies a whole range of software and tools that marketers use to plan and conduct marketing campaigns and measure results. Marketing technology tools are used in the marketing system at all stages.

They allow you to automate processes, collect the database and analyze it, provide interaction with the target audience.

To achieve these goals, various tools are used that work at several levels:

  • corporate database – data about customers, products and sales, business analytics;
  • technology platforms, CRM systems – marketing automation, interaction with social networks, content management;
  • prototypes of marketing and sales services;
  • traditional channels of the marketing system – e-mail, mobile communications, television, Internet sites, AdTech systems.

Why marketing systems are needed MarTech

Marketing technologies are necessary to increase the effectiveness of the marketing. They also allow you to establish a closer relationship with the target audience. MarTech systems also work with internal communications, allowing you to establish cooperation between various departments within the company. MarTech tools, when properly debugged and used, increase the level of interaction and exchange of information, allow you to coordinate efforts and use of resources. They actively use the principles of machine learning and analytics of large volumes of data.


What is included in the concept of marketing technology MarTech

The foundation of the MarTech stack is digital asset management tools. They are responsible for making, storing, retrieving, organizing and cataloging all the content that is used in marketing. This can be text content, media files, programs.

An important place in information systems in marketing is occupied by analytics tools. After all, that which cannot be measured and analyzed is impossible to improve. Special MarTech tools are aimed at continuous monitoring and analysis of the quality of advertising campaigns, the effectiveness of channels and messages. Typical examples that everyone knows about are Yandex.Metrica and Google Analytics. AVADA MEDIA is also ready to offer unique solutions for analyzing the effectiveness of advertising campaigns that focus on your needs.

Customer relationship management tools allow you to create and timely update your customer base. This is the main work resource of sales managers, and it should be presented in a convenient way. Also, the marketing system of customer relations includes tools for attracting, developing and evaluating potential customers.

Social media and content management tools are an important component of the company’s marketing services stack. They simplify the process of attracting users and managing the content that the company places on its pages on social networks. We offer the development and implementation of highly customizable tools that increase the effectiveness of SMM in your company.


Benefits MarTech

The main advantages of implementing marketing technologies in the company are:

  • automation of processes and analytics;
  • saving time and other resources of marketing and sales specialists;
  • simple management of communication and distribution channels;
  • analysis and continuous improvement of the effectiveness of marketing channels.

But the main thing is that modern software solutions in the field of marketing technologies can be easily integrated among themselves, creating a unified system of marketing services. MarTech tools provide a quick response to the results of advertising campaigns and shorten the process of transferring analysis results between marketing and sales.

Ultimately, marketing technologies completely change the workflows of marketers, allow you to flexibly interact with a wide range of customers, ensuring the attraction of new customers and retention of old ones. In a way, modern marketing without marketing technology does not exist. This is a rapidly developing field in which hundreds of products exist and new ones constantly appear.

And in this area, AVADA MEDIA is ready to offer your business the development and implementation of marketing platforms that automate many routine functions, simplify data collection and analysis, expand your customer base and establish internal communication in the company. We develop integrated solutions and offer an individual approach to each client, taking into account his needs and business features.

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