Loyalty program client's personal account

Having a loyalty program is already an indicator of customer focus. But to make it as effective as possible, you need to give your customer something more than just a discount or bonus. For example, a personal account for a customer who participates in a bonus program. This is a space for interacting with the discount program, where bonuses, personal offers, purchase history, and direct communication with the brand are stored.

AVADA MEDIA team is ready to develop a Personal Account for the website or application of your individual discount program, as well as for those who use our EfirCards service. You will receive a well-thought-out, modern tool that exactly meets the objectives of your discount system, the visual style of the company and customer expectations. With us, the Personal Account of a loyalty program participant will become not only an additional option, but its logical continuation if you want to build systematic, long-term relationships with your customers.

The loyalty program’s personal account is a separate interface through which a member gets direct access to his or her account in the loyalty system. Here, they can see their accumulated bonuses, manage personal settings, receive current offers and participate in promotions from the company. The goal of developing the Personal Account is to make the process of participating in the bonus program transparent and as simple as possible.

A modern customer account should be a part of the company’s overall digital ecosystem, so it is usually integrated with internal systems, such as CRM, sales accounting system, and marketing tools. This ensures that the data is up-to-date and personalized communications, and the discount system works 100%.

There must be an ideal Personal Account of the loyalty program:

• Fast and reliable — with seamless access to account information at any time.
• Intuitive and responsive — featuring simple navigation and adaptive design across devices.
• Personalized — reflecting individual preferences, purchase behavior, and loyalty activity.
• Integrated — connected with internal systems and third-party tools for full automation.

A personal account for a member of the discount system should become a powerful tool for building long-term relationships with customers, improving the quality of service and creating a unique user experience.

The account should provide customers with full control over their participation in the program, and businesses should provide data for analytics and new points of interaction. Let us consider the basic and most popular functionality that we recommend implementing in the Personal Account of a bonus system client and can develop for you.

• Balance and history of charges/deductions. The customer can check the number of accumulated points, the history of their use, dates of transactions, and details of charges at any time. This builds trust and makes the loyalty system transparent.
• Individual offers and promotions. Personalized discounts, greetings, special offers based on purchasing activity – all this is displayed directly in the account. This approach increases engagement and encourages repeat purchases.
• Electronic cards and QR codes. Virtual customer discount and loyalty cards, accessible by QR code or through a mobile application, can be used when making purchases, activating bonuses, or participating in promotions without the need for physical media.
• Integrations. The personal account of a customer of a loyalty program can be linked to mobile applications, email and SMS newsletters, CRM systems, and external APIs. This ensures centralized data synchronization and a single digital ecosystem for managing customer loyalty.
• Profile settings, feedback, and chatbots. The ability to edit personal data, subscriptions, notification channels, as well as send requests or receive support through the built-in chatbot in Telegram or the web interface.

The personal account of a customer participating in the discount program can be expanded with custom modules and integrations. This allows not only to stand out among competitors, but also to adapt to the business processes and expectations of the target audience as accurately as possible.

• Gamification increases engagement and turns participation in the program into an interesting process (points for activity, participation in quests, achieving levels, completing tasks, and other game mechanics).
• A referral system that allows customers to invite friends, receive bonuses for registration and purchases using their code. It is convenient to track the results and manage invitations through the account.
• Segmentation and adaptation of the interface to different types of customers – new, regular, and VIP. Each segment receives individual offers, interface style, and program conditions.
• Statistics and achievements with visualization of progress: how much is left to the next level, how many bonuses have been spent, how often the customer makes purchases. This motivates customers to continue participating and builds loyalty.
• Integration with Apple Wallet/Google Pay/NFC makes it possible to store digital loyalty cards in smartphone wallets, use them for in-store authorization, and receive push notifications directly.
• Personalized push, email and SMS notifications based on customer behavior: recent purchase, expiration of points, offer of the week, etc.
• Interactive recommendations based on purchase history and preferences.
• Integration with POS and cash register systems to update the balance and record customer activity in real time.

Creating a Personal Account for a loyalty program means not only designing the interface but also completely transforming the customer experience. We approach this step by step, taking into account business goals, industry specifics, and the logic of existing processes.

• Analysis of business and loyalty program goals. Before developing a Personal Account for a discount program client, we immerse ourselves in the specifics of your company: we study the sales model, target audience, mechanisms of the current or planned loyalty program. We define the tasks that the development of a personal account for a website with a loyalty program should solve. The result of this stage is the terms of reference and architecture of the future solution, with a focus on maximum value for the client and operational efficiency for the business.
• Interface prototyping. Next, our specialists form the structure and logic of the user’s path: how the client will enter the account, what sections he or she will see, how he or she will interact with bonuses, offers, cards, and notifications. Then, they create an interactive prototype where you can test the future product even before the development begins. At this stage, it is easy to make changes and achieve the perfect UX.
• Backend and frontend development. Frontend developers implement the program code for the user interface of the Personal Account, through which the client interacts with the loyalty program. It should be fast, adaptive, and intuitive, especially on mobile devices. The backend specialist sets up the logic of data processing: transactions, charges, mailings, segments, integrations. In order to create a Personal Account for a bonus program, we use a modern technology stack (React, Node.js, Laravel, Vue.js, etc.) and lay down a scalable architecture so that the account can grow along with your loyalty program.
• Integration with other systems. The cabinet is connected to the loyalty program, CRM, SMS and email newsletters, cash systems, mobile applications, chatbots, and other external and internal systems.
• Testing. Before the launch, the Personal Account of the loyalty program user undergoes comprehensive testing, both automated and manual. We check the correctness of the functionality, stability under high loads, display on different devices and in different browsers, and data transmission security.
• Implementation and support. After the final approval and uploading to the server, we implement the account in the working environment. We stay in touch and, if necessary, provide technical support, performance monitoring, updates and improvements.

AVADA MEDIA offers the development of a Personal Account for loyalty program participants as an additional module to the EfirCards system – an ideal option for those who already use our platform and want to expand the possibilities of interacting with customers. If you need a completely customized system, we can develop a turnkey Personal Area, taking into account all the features of your business and the objectives of the loyalty program.

We know how to create a Personal Area for a loyalty program that will become part of an effective digital ecosystem of the company. For more than 10 years, our team has been creating convenient, scalable, and functional solutions for various industries and business models. We offer an individual approach to each task, reliable technical support, and support at all stages.