We use geolocation and GPS navigation for commercial purposes

GEO - APPLICATIONS We use geolocation and GPS navigation for commercial purposes

A variety of devices are equipped with GPS receivers today, including portable devices like smartphones, tablets or laptops, and even fitness bracelets or smart watches. Combining the capabilities of GPS positioning with Google’s mapping services makes it possible to use satellite navigation techniques in commercial and user geo-applications.

A rather simple technology for determining geographic coordinates, as well as high accuracy and reliability of the location, open options for using GPS navigation for a variety of purposes. GPS data will help the buyer find the nearest point of sale or the right office, simplify the automatic generation of invoices in the CRM system when sending goods from one of the company’s warehouses, facilitate joint training with friends and help you not get lost and even find friends in an unfamiliar city.

Avada Media is developing various types of geo-applications, and also offers to integrate GPS positioning and Google maps into a wide variety of web services and mobile programs.

In the format of geo-applications, special software solutions can work, where geo-positioning and navigation are the main functions, as well as software solutions with very different functionality.

In the second case, Google services and the determination of user coordinates creates the convenience and commercial advantages of a digital solution compared to competitors.


Features of geo-applications

What does GPS navigation and Google maps give?

Features of geo-applications What does GPS navigation and Google maps give?

Accurate information about the location of the device in space allows you to equip the geo-application with such functions.

  • Geo-positioning is a key feature of any program using map services. Thanks to GPS and Google maps, the geo-application can accurately fix the user’s place on the map with an error of only a few meters.
  • Finding objects (POI, from the English Point of Interest) on the map is the second key function of geo-applications. The services of such systems allow you to add labels to maps indicating the location of attractions and other objects. It can be not only architectural monuments and museums, but also addresses of cafes, hotels, retail outlets, warehouses, advertising media, gas stations, parking lots, etc.
  • Information exchange. Labels with data on objects can carry, including classified information of a reference or commercial nature and be available only to users of a specific geo-application. For example, users can publish photos and compressed descriptions of locations or in real time record accidents and traffic jams.
  • Building a route between two points is another basic feature of geo-applications. In the program, you can create a route that will be optimal for a pedestrian, cyclist or motorist. Such a function is relevant not only for car enthusiasts or backpackers, but also, say, for couriers using bicycle delivery of goods.
  • Tracking users is possible when the GPS receiver is in satellite beacon mode. In this case, the geo-application allows, for example, to monitor the behavior of children on an independent walk or how accurately the driver of a commercial company follows the optimal route.

The main types of commercial geo-applications

Where is it useful to apply?

The main types of commercial geo-applications Where is it useful to apply?

The location function and the Google map module can be added to any program that involves geolocation. Let’s consider the options for using geo-applications.

  • Transport services, including navigation functions, tracking services and traffic data, can be used to control traffic. We can talk about urban and intercity public transport, taxi services, freight transportation, logistics, courier delivery and even air, rail and sea traffic.
  • Travel systems offer travelers the opportunity to use geo-applications. Searching and booking hotels, ordering excursions, creating quest scripts – all this can be implemented in a program that supports Google maps on a smartphone.
  • The sports and entertainment opportunities of geo-applications are applicable for joint and individual training, tracking, water travel, hunting or fishing. In the application you can mark a place for an overnight stay, a position for fishing, to lay a walking route and much more.
  • Geo-positioning of commercial facilities is applicable to search for the nearest store, cafe, warehouse or advertising medium. This can be used, for example, by a user to select a delivery point for goods or, as already mentioned, by an employee of the company to fill out an invoice when leaving the warehouse.
  • Asset management is a function of changing the status of an object on a map. A geo-application can store detailed data on the state of certain objects, dynamically recording, for example, a change in the value of a real estate object under construction or readiness for harvesting a fruit orchard.

Avada Media company develops various types of geo-applications, where it is possible to differentiate user rights with different people accessing different program functions. For example, a taxi order service involves using the program as a client, as a driver and as an administrator (business owner).

Adding Google’s location module and map service to commercial programs has become an almost universal quality requirement today. Contact us for more detailed consultations regarding the possibility of developing geo-applications and adding functions of GPS positioning and Google maps to web services and mobile applications for iOS and Android operating systems.

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