5 key changes that will make a company successful

Business Process Automation and Digital Business Transformation

5 key changes that will make a company successful

Business Process Automation and Digital Business Transformation 5 key changes that will make a company successful

Today, many talk about digital transformation, digitalization and the digital revolution, but not everyone is able to understand the depth and comprehend the totality of the changes that are taking place. The style of doing business, the management style of not only medium and large companies, but also government structures is changing. And in order to meet the challenges of time and new reality, continuous changes are required. Indeed, digital transformation is a process, not a result.

Today, digital transformation is a change in the whole business model and the philosophy of relationships with customers, staff, and market partners.

What you need to know about the transition of the market to the information age, and what digital changes can IT companies realize in business structures?

Digital transformation and automation of business processes

New management philosophy: business analysis, optimization and automation STEP 1

Today, the company’s stay in a growing trend and at the peak of success has accelerated and significantly reduced. In many cases, innovative projects and startups with a small staff achieve results faster and more efficiently than heavy corporations with a traditional approach. The first to play is flexibility, ease of decision making and a non-standard approach, which is implemented by digital transformation methods.

Uber-type internet taxi services are replacing classic car calling services, hotel and apartment reservation systems like Booking.com and Airbnb successfully compete with travel agencies, Monobank-type internet banking makes offices and branches unnecessary, and Rozetka-type online stores and marketplaces or Amazon devalues ​​supermarkets and retail outlets.

In order to withstand the competition of any modern company, you need to regularly review the current business model. And the more reliable and well-established the established relationship scheme and business logic are, the more radical and acute changes are often required.

Therefore, the first and key stage of digital transformation is business analysis. All existing schemes, business processes, workflow, roles and functionality of team members need to be fixed. And then replace them with digital algorithms if possible. This will help speed up work, abandon unnecessary staff and optimize the logic of operational processes. In simple words, this can be described as replacing a classic business model with a computer system of the type of CRM or ERP solution.

Digital transformation and automation of business processes

New technologies: clouds, artificial intelligence, mobility STEP 2

As already mentioned, in order to begin the digital transformation, it is not enough to abandon the use of printers and install new software on computers and laptops. Optimization of a business model requires the introduction of key modern technologies.

  • A cloud-based approach to data storage as opposed to server or local storage will provide fault tolerance, flexibility and openness of the computer model.
  • Ready-made solutions (widgets, frameworks, modules, libraries with open APIs) that can be used to automate management and communication will simplify the construction of business logic.
  • Digital technologies, such as artificial intelligence (for example, replacing the operator with a chatbot), the use of big data (for example, credit automation based on an array of personal information) and the Internet of things (user’s personal devices) will help to better realize the client’s needs.
  • The philosophy of Mobile First and the adaptive design of computer programs will ensure that the services are available 24/7 in any place where there is Internet access.
Digital transformation and automation of business processes

Relationship Transformation: Teamwork, Multichannel, Distance STEP 3

And yet, the main resource that must survive the digital transformation is people. Both customers and staff – ordinary employees, and top management should learn a new, more convenient digital philosophy. Along with the implementation of IT solutions and optimal business schemes, training, webinars, and online conferences are required.

Digital transformation is a change in the entire model of relationships both at the client-supplier level of goods or services, and at the level of intra-corporate interactions. Constant communication, multichannel, continuous feedback and the introduction of digital systems for project management, teamwork, remote collaboration – these are important accents that are paid attention to when introducing a digital approach.

(En) Цифровая трансформация – это изменение всей модели взаимоотношений как на уровне клиент – поставщик товаров или услуг, так и на уровне внутрикорпоративных взаимодействий. Постоянная коммуникация, многоканальность, непрерывная обратная связь и внедрение цифровых систем по управлению проектами, групповой работе, дистанционному сотрудничеству – вот важные акценты, на которые обращают внимание при внедрении цифрового подхода.


Digital transformation and automation of business processes

Standardization of approach: scalability, flexibility, openness STEP 4

The resulting software tools can affect a variety of areas, not only business, but any other activity, including public administration (e-government), education (online training), medicine (automatic diagnosis), science, art and much more. In business, this includes electronic commerce, fintech payment and financial transfer systems, digital marketing and electronic advertising, and CRM and ERP enterprise management tools.

The main thing in the implementation of these models is the ability to increase, scale and flexibly change the software algorithm. And therefore, the digital transformation requires the involvement of highly qualified specialists – business analysts, developers, UX / UI interface designers, testers and system architects.


Customer focus: working with personal data and creating scripts STEP 5

And finally, the key value of digital transformation is personal data. Moreover, the data is not only information about the time and place of birth, gender and nationality of a person or the size of his bank account. Personal data is a huge array of behavioral information that can be read digitally.

Individual preferences in food, music or daily routine are just some of them. And often a computer analysis of an employee’s activity can say more and better reveal his strengths and weaknesses as a specialist than his own resume or financial statements of accounting. Algorithms can study our behavior better than we ourselves know.

The product selection program in the online store in many cases will advise a better option than the manager. And she will offer exactly the price that the client is willing to pay. The human factor in this case is an element of uncertainty and rather the threat of a wrong decision. The new digital age is a new philosophy of attitude towards life.

Avada Media, which has a considerable portfolio of successful projects in the field of digital transformation and digitalization of companies, is ready to act as a specialized consultant and attract leading experts for the development and implementation of digital strategies.

(En) ШАГ 6

(En) Автоматизация бизнес-процессов: простой и очевидный результат цифровой трансформации (En) ШАГ 6


В результате внедрения этих интеллектуальных цифровых подходов бизнес получает конкретное программное решение, которое реализует сразу несколько целей.

  • Прозрачность и логичность бизнеса. Деятельность компании предстает в виде набора алгоритмов, которые максимально упрощают коммуникацию, схемы принятия решений и взаимодействие с партнерами и клиентами. Благодаря этому легче устранить нелогичные, избыточные, коррупционные и сверхзатратные модели и инструменты. Так, если обрабатывать входящие заявки автоматически, исключается возможность человеческой ошибки и ускоряется выставление счетов.

  • Оптимизация и ускорение бизнес-логики. Программные инструменты и алгоритмы дают возможность оптимизировать штат, снизить вероятность ошибок и количество ненужных операций, увеличить эффективность работы компании и как следствие повысить лояльность клиентов. Программное решение по заказу товаров с возможностью самостоятельного выбора клиентом способа и места доставки избавляет от необходимости содержать штат телефонных операторов. А наличие онлайновой оплаты и автоматическое информирование склада о завершенной сделке еще сильнее ускоряет выполнение заказа.


  • Простота контроля и минимизация сбоев. Руководство компании и ответственный персонал получают доступ к программным инструментам аналитики и могут быстро реагировать на неэффективную работу сотрудников. К тому же благодаря автоматизации один человек сможет выполнять больший объем работы (например, разослать сразу несколько тысяч писем, не совершить пару звонков). Оценка эффективности, представленная в виде графиков и схем, а также инструменты групповой работы дают возможность быстро находить лучшее решения поставленной задачи, будь то сокращение затрат на логистику или оптимизация стоимости исходного сырья.

  • Масштабируемость и повышение доходности бизнеса. В итоге действующую бизнес-модель, которая представлена в виде оптимально выстроенной программы несложно нарастить или клонировать, привлекая к этому минимальное количество дополнительных специалистов. Открыть в другой стране представительство будет проще даже в условиях отличия в законодательстве: основные инструменты и логика бизнес-процессов останется прежней, алгоритмам потребуется лишь конкретная профильная корректировка. Естественно, все это открывает возможности количественного и качественного роста доходов.

Компания Avada Media, имеющая немалый портфель успешных проектов в сфере цифровой трансформации и диджитализации компаний, готова выступить профильным консультантом и привлечь ведущих специалистов для разработки и внедрения цифровых стратегий.

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