Business Process Automation and Digital Business Transformation 6 key changes that will make a company successful
Today, many talk about digital transformation, digitalization and the digital revolution, but not everyone is able to understand the depth and comprehend the totality of the changes that are taking place. The style of doing business, the management style of not only medium and large companies, but also government structures is changing. And in order to meet the challenges of time and new reality, continuous changes are required. Indeed, digital transformation is a process, not a result.
Today, digital transformation is a change in the whole business model and the philosophy of relationships with customers, staff, and market partners.
What you need to know about the transition of the market to the information age, and what digital changes can IT companies realize in business structures?
New management philosophy: business analysis, optimization and automation STEP 1
Today, the company’s stay in a growing trend and at the peak of success has accelerated and significantly reduced. In many cases, innovative projects and startups with a small staff achieve results faster and more efficiently than heavy corporations with a traditional approach. The first to play is flexibility, ease of decision making and a non-standard approach, which is implemented by digital transformation methods.
Uber-type internet taxi services are replacing classic car calling services, hotel and apartment reservation systems like Booking.com and Airbnb successfully compete with travel agencies, Monobank-type internet banking makes offices and branches unnecessary, and Rozetka-type online stores and marketplaces or Amazon devalues supermarkets and retail outlets.
In order to withstand the competition of any modern company, you need to regularly review the current business model. And the more reliable and well-established the established relationship scheme and business logic are, the more radical and acute changes are often required.
Therefore, the first and key stage of digital transformation is business analysis. All existing schemes, business processes, workflow, roles and functionality of team members need to be fixed. And then replace them with digital algorithms if possible. This will help speed up work, abandon unnecessary staff and optimize the logic of operational processes. In simple words, this can be described as replacing a classic business model with a computer system of the type of CRM or ERP solution.
New technologies: clouds, artificial intelligence, mobility STEP 2
As already mentioned, in order to begin the digital transformation, it is not enough to abandon the use of printers and install new software on computers and laptops. Optimization of a business model requires the introduction of key modern technologies.
Relationship Transformation: Teamwork, Multichannel, Distance STEP 3
Yet the main resource that must survive the digital transformation is people. A new, more convenient digital philosophy must be mastered by both customers and staff – ordinary employees and top management. Along with the implementation of IT solutions and optimal business schemes, training, webinars, online conferences are required.
(Ru) Цифровая трансформация – это изменение всей модели взаимоотношений как на уровне клиент – поставщик товаров или услуг, так и на уровне внутрикорпоративных взаимодействий. Постоянная коммуникация, многоканальность, непрерывная обратная связь и внедрение цифровых систем по управлению проектами, групповой работе, дистанционному сотрудничеству – вот важные акценты, на которые обращают внимание при внедрении цифрового подхода.
Standardization of approach: scalability, flexibility, openness STEP 4
The resulting software tools can affect a variety of areas not only business, but also any other activity, including public administration (e-government), education (online learning), medicine (automatic diagnosis), science, art and much more. In business, this includes e-commerce, and fintech payment systems and financial transfers, and digital marketing and electronic advertising, and CRM and ERP tools for enterprise management.
The main thing in the implementation of these models is the ability to increase, scale and flexibly change the software algorithm. And therefore, digital transformation requires the involvement of high-quality specialists – business analysts, developers, UX / UI designers, testers and system architects.
Customer focus: working with personal data and creating scripts STEP 5
The key value of digital transformation is personal data. Moreover, data is not only information about the time and place of birth, gender and nationality of a person or the size of his bank account. Personal data is a vast array of behavioral information that can be digitally read.
Individual preferences in food, music or daily routine are just some of them. And often a computer analysis of an employee’s activities can tell more and better identify his strengths and weaknesses as a specialist than his own resume or financial report of the accounting department.
Algorithms can learn our behavior better than we know ourselves.
In many cases, a product selection program in an online store will advise a better option than a manager. Moreover, she will offer exactly the price that the client is willing to pay.
The human factor in this case is an element of uncertainty and rather the threat of a wrong decision. The new digital age is a new philosophy of attitude to life.
Business process automation: a simple and obvious result of digital transformation STEP 6
As a result of the implementation of these intelligent digital approaches, the business receives a specific software solution that realizes several goals at once.
Avada Media, which has a significant portfolio of successful projects in the field of digital transformation and digitalization of companies, is ready to act as a specialized consultant and attract leading specialists to develop and implement digital strategies.
The best confirmation of our qualifications and professionalism are the stories of the success of our clients and the differences in their business before and after working with us.
Our clients What they say about us
Thanks to AVADA-MEDIA for a great project. The developers of AVADA-MEDIA have made for us a convenient and functional system for booking homes. This is not our first project with this company. The professionalism of its developers and competent management make the company the best IT partnerDenis, owner
I have been working with the AVADA-MEDIA team for more than 5 years. I want to note the professionalism of the developers and the excellent management of the employees who always help me in the tasks. We have implemented many different ideas with the AVADA-MEDIA team, and at the moment we are moving the existing store to a new platform.Risto, owner
He chose the AVADA-MEDIA team for his startup and for several years now we have been developing this project together. A lot of things have been done and improved during this time. Thanks to the team of AVADA specialists, the project is gaining commercial momentum and has already entered the Ukrainian market.Игорь, Co-owner
We have been cooperating with Sergey’s team for 5 years in various business areas, including in the field of information technology. Sergey has repeatedly demonstrated the highest level of expertise and responsibility in our joint projects, especially in an uncertain situation and for a limited time.Bogdan Yurchenko, Director
As a technical director, Sergey perfectly organized work on the SeshMe mobile application project, thanks to which we always received results in time. Also I would like to note the high level of developers from the team of Sergey. Very happy to work together. I recommend Sergey as a reliable and responsible partner.Vlad Konovalov, Product manager
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