GLOSSARY OF TERMS

What is Facebook Pixel?

GLOSSARY OF TERMS

What is Facebook Pixel? GLOSSARY OF TERMS

The Facebook Pixel is JavaScript that is placed on a website to track user actions and measure ad performance. Pixel adjustment takes place in the Facebook marketing block – Ads Manager.

User actions are called events. They can be viewed on the pixel page in the Events Manager.

After configuring it, the program will start collecting information about all users who have visited the site. The pixel collects their age, gender, location, actions performed on the Internet resource and the pages viewed. Thanks to this, you can check the effectiveness of the advertising campaign, change the strategy for its implementation.

The Facebook Pixel is used to set up retargeting by serving ads to users who have previously performed a specific action on your site. The tool also creates a look-alike (similar) audience: after analyzing your site visitors, Pixel finds people whose interests are similar to your customers and shows them the ads they need.

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The user, filling out an application on the website https://avada-media.ua/ (hereinafter referred to as the Site), agrees to the terms of this Consent for the processing of personal data (hereinafter referred to as the Consent) in accordance with the Law of Ukraine “On the collection of personal data”. Acceptance of the offer of the Consent is the sending of an application from the Site or an order from the Operator by telephone of the Site.

The user gives his consent to the processing of his personal data with the following conditions:

1. This Consent is given to the processing of personal data both without and using automation tools.
2. Consent applies to the following information: name, phone, email.

3. Consent to the processing of personal data is given in order to provide the User with an answer to the application, further conclude and fulfill obligations under the contracts, provide customer support, inform about services that, in the opinion of the Operator, may be of interest to the User, conduct surveys and market research.

4. The User grants the Operator the right to carry out the following actions (operations) with personal data: collection, recording, systematization, accumulation, storage, clarification (updating, changing), use, depersonalization, blocking, deletion and destruction, transfer to third parties, with the consent of the subject of personal data and compliance with measures to protect personal data from unauthorized access.

5. Personal data is processed by the Operator until all necessary procedures are completed. Also, processing can be stopped at the request of the User by e-mail: info@avada-media.com.ua

6. The User confirms that by giving Consent, he acts freely, by his will and in his interest.

7. This Consent is valid indefinitely until the termination of the processing of personal data for the reasons specified in clause 5 of this document.

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