What is MailChimp?

What is MailChimp?


What is MailChimp? GLOSSARY OF TERMS

MailChimp is an American email marketing service. With its help, you can download a database of contacts and send them promotional letters.

You can import list subscribers from a CVS file, Google Contacts, or the clipboard. If necessary, all contacts can be sorted into categories. For example, to send letters to residents of one particular city.

MailChimp offers several types of emails:

  • Regular – standard html mailing list;
  • Automated – automatic letters to subscribers, sent after they perform a certain action, for example, a welcome letter after registering on the site;
  • Plain-text – letters without. Used for sending short notifications;
  • A / B Test – testing. During it, two versions of the letter are created, which are sent to specific groups of people. The most effective email goes to the rest of your subscribers.

In the free plan, users can send 12,000 letters to 2,000 addresses.

In MailChimp, you can set up more than just email subscriptions. The service also makes it possible to create landing pages and subscription forms, manage ads on Facebook, Google and Instagram, as well as set up integration with various services, for example, AliExpress and Tilda.

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