What is Contextual Advertising?


What is Contextual Advertising? GLOSSARY OF TERMS

Contextual advertising is a direction of internet marketing. It appears in response to the user’s search queries, his online behavior and the content of the page being viewed.

The most popular purchase model for KS is PPC (Pay Per Click). Its essence lies in the fact that the employer pays for the transition to their site, and not for the display of the ad.

Contextual advertising is divided into two types:

  • Search engine. Users see it on the page with search results in search engines (Google, Yandex, Rambler, etc.). The content is directly proportional to the search query;
  • Thematic. This type of advertising is shown on the pages of Internet resources that are included in the advertising networks of search engines (for example, YAN or KMS). Advertising depends both on the content of the site and on previously entered queries.

Topic advertising can be divided into several types: text, banner and video.

As part of contextual advertising, you can set up Remarketing (Retargeting) when the user is shown ads related to the resources they have previously visited.

The most famous sites are Google Ads and Yandex.Direct.

What is Contextual Advertising?
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