As in any other areas that use the classic style, sites that have a similar design are subject to strict design rules.

  • They have a clear columnar structure: at the top of the page, or, in other words, the “header”, is the name of the company, its logo and slogan.
  • The menu is placed either at the top or on the left. Such a structure not only looks aesthetically attractive, but is also considered the most optimal in terms of usability, that is, the ease of navigation for visitors and users.
  • Pages made in this style are characterized by soft, restrained tones, without bright or too gloomy colors, with minimal graphics and no animation at all. Often, during the design development, the corporate style of the company is the basis: colors, fonts, logo and the like. Thus, it is possible to achieve maximum recognition of the resource among potential customers. If there is no corporate style or is still at the development stage, then the design is carried out in colors traditional for this style.
  • Fonts are selected classic, standard, the most readable, such as Tahoma or Arial, dark, on a light background.
Classic style

Despite some stinginess in the variety of design and the need to follow generally accepted standards, this style can by no means be called boring or stereotyped, because each site meets the corporate identity and needs of the customer company, and is designed to best reflect the scope of its activities. As a result, each page becomes unique and individual, just like the company that owns it.

Despite the fact that the classic is timeless, in the field of web design this concept is somewhat vague. The fact is that today, pages made in the style of Web 2.0 are called classic design, but in the near future it may be replaced by Web 3.0 and the current design will no longer be classic and go into the category of “retro”, but this will not stop be up to date.

In addition, an important advantage of the classic style in web design is its versatility. It is great for creating both business card sites and corporate pages. Thus, it covers various fields of activity and everything depends only on the wishes and preferences of the customer company.

Another advantage of this design is its conciseness, because with a minimum amount of distracting graphics or animation, all the attention of the visitor, and therefore the potential client, is focused on information about the company. On the other hand, such simplicity imposes a rather serious responsibility, because the content should interest and attract customers.

As practice shows, pages in a similar style are most popular among reputable companies that, through such a site, say “We feel confident in the market, we respect our customers and partners!” However, many lawyers, financiers or private consultants also order websites that have a classic design.


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