As in any other areas in which the classical style is applied, sites with a similar design are subject to strict design rules.

  • They have a clear columnar structure: at the top of the page or, in other words, “heading”, is the name of the company, its logo and slogan.
  • Menus are placed either in the upper part or on the left. Such a structure not only looks aesthetically attractive, but is also considered the most optimal in terms of usability, that is, the convenience of navigation for visitors and users.
  • Pages made in this style are characterized by soft, restrained tones, without bright or too dark colors, with a minimal amount of graphics and a complete lack of animation. Often, during the development of design, the corporate style of the company is the basis: colors, fonts, logo and the like. Thus, it is possible to achieve maximum recognition of the resource among potential customers. If the corporate style is absent or is still at the development stage, then the design is performed in traditional colors for this style.
  • Fonts are selected classic, standard, most readable, for example Tahoma or Arial, dark, on a light background.

Despite some parsimony in the variety of design and the need to follow generally accepted standards, this style can in no way be called boring or template, because each site meets the corporate identity and needs of the customer company, and is designed to best reflect the scope of its activities. As a result, each page becomes unique and individual, as does the company to which it belongs.

Despite the fact that the classics is eternal, in the field of web design this concept is somewhat vague. The fact is that today the pages are designed in the style of Web 2.0 as a classic design, but in the near future it can be replaced by Web 3.0 and the current design will no longer be classic and will go into the category of “retro”, but it will not stop to be relevant.

In addition, an important advantage of the classical style in web design is its versatility. It is great for creating both business card sites and corporate pages. Thus, it covers various areas of activity and it all depends on the wishes and preferences of the customer company.

Another advantage of this design is its conciseness, because with a minimal amount of distracting graphics or animation, all the attention of the visitor, and therefore the potential client, is focused on information about the company.

On the other hand, such simplicity imposes a rather serious responsibility, because the content should interest and attract customers.

As practice shows, the pages of this style are most popular among reputable companies that say through this site “We feel confident in the market, respect our customers and partners!” However, many lawyers, financiers or consultants who provide services privately also order sites with a classic design.


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