GLOSSARY OF TERMS

What is a favicon?

GLOSSARY OF TERMS

What is a favicon? GLOSSARY OF TERMS

Favicon is a site icon that appears in the browser bar to the left of the name. It is 32 × 32 pixels in size (16×16 in older browsers). First appeared in 1999 in the Internet Explorer browser.

Favicon is created to improve the click-through rate of a website in search results. Often users go to an Internet resource because they saw a familiar icon, and therefore the favicon also serves to increase brand awareness.

Another useful feature is that it makes it easier to find your site in bookmarks. It is much more convenient to find a resource by icon than to read its full name.

The favicon format is ICO. However, most modern browsers recognize it in PNG too. The advantage of this format is that it retains the high quality of the icon on any device.

Appears in search results opposite the site (favicon appeared in Google in 2019)

To create a good pictogram, you must adhere to the following criteria:

  • Compliance with the topic of the site;
  • Have a simple and straightforward design;
  • Originality.
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