What is Digitalization?

What is Digitalization?


What is Digitalization? GLOSSARY OF TERMS

This is the translation of all types of information (test, audio and video) into digital form. Business digitalization implies a complete change in all processes and business models.

It is carried out with the aim of optimizing company operations, improving customer relationship and productivity. In many cases, the goal becomes customer satisfaction.

Thanks to digitalization, a company can quickly scale, stop being dependent on the human factor. It also allows you to receive timely information about market changes and quickly respond to them.

Digitalization takes place in three stages:

  • Company analysis and strategy development;
  • Implementation of digital technologies;
  • Analysis of results.

Another reason for digitalization may be the desire to automate production and other processes, to simplify internal and external communications.

The presence of social networks and their own website has become a necessity for all modern companies. They should be available to customers wherever they are, that is, multichannel.

To do this, buyers must be able to contact the company by any means: by email, on social networks (Facebook, Instagram, Telegram, etc.), by calling the call center or on the website.

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