Augmented reality applications for retail

Augmented reality (AR) technology became widely used and popular just a few years ago, but has already become a part of everyday life for ordinary users. It is implemented through special applications for smartphones on iOS and Android. These applications analyze the surrounding image through the camera and microphone and complement the displayed image according to their functions.

Often, in order for augmented reality to be activated, certain markers or objects must be in the frame. The analysis of these objects and the construction of augmented reality is based on complex algorithms. AVADA MEDIA offers the development of augmented reality applications for a variety of tasks.

AR technologies are widely used today, in particular in trade. Augmented reality finds its application in car dealerships, clothing stores, furniture showrooms, opticians, etc. For example, in a clothing store, an augmented reality application will allow everyone to see how clothes or shoes will look without going into a fitting room.

The same goes for the optician – if you want to pick up glasses, you don’t have to go to the optician in person. The application allows you to “try on” any frames by simply directing the smartphone camera lens to your reflection in the mirror.

As a business owner, you can post a link or QR code to download an AR application on POS materials, advertising posters and banners, on city lights, publish a download link on your websites. The user just needs to download and install the application – we make it as easy to use as possible.

A well-thought-out AR application will allow you to attract new customers and customers and retain existing ones, because it can also be combined with the functionality of a loyalty program. Augmented reality is a great way to boost sales and gamify your business.