DEVELOPMENT OF APPS FOR BEAUTY SALONS

A functional mobile application for a beauty salon is one of the main tools for communication with customers for marketers working in the beauty industry. Everyone who promotes beauty salons, hairdressing services, health centers knows that attracting and retaining customers is expensive.

The mobile app for a beauty salon is a modern, high-tech marketing tool. It solves several problems at once:

• Attracts the attention of potential customers.
• It will popularize your brand and services among solvent smartphone users.
• Increases the profitability of the institution.
• Helps to retain already attracted customers.

Also, the application for recording in a beauty salon helps to attract regular customers to the salon more often. For example, using this service, you can remind customers that it is time to go for a manicure, or other procedure. As a result, the customer’s cycle will be more even, which systematizes the income.

Gadgets for iOs and Android are playing an increasingly important role in online marketing. It is important for a business to be not only online, but also to be in the smartphone of customers. Why? There are several reasons for this:

• A mobile service speeds up the search for the services it needs for your client. If he downloaded your application, then he will almost certainly order services through it and will not even use Google.

• Thanks to the application, you can improve the level of service, simplify the appointment, etc. The result is satisfied regular customers who will recommend a salon, hairdresser or SPA center to their friends. Attracting customers with a mobile service becomes easier and faster, and the customer’s life time increases.
• The cost of developing a mobile application pays off pretty quickly. This is due to the effects that we described in the previous two paragraphs.

For those who have never encountered the development of mobile services, it is important to understand what they pay for. What is included in the final product? The functionality of the application may be different, depending on the characteristics of the business. But in most cases it includes:

• a catalog of company services with a description of each service;
• navigation bar with convenient search by application;
• portfolio with the work of masters in makeup, manicure and other services (convincingly shows customers the result of the service and strengthens confidence in the salon);
• page with contact information of the salon and information about the masters;
• function of communication with the administrator or manager in one click;
• pages with reviews or comments about services (another important tool for communication and building trust);
• user’s personal account with push notifications;

• online recording function for selected procedures, date and time, a specific wizard;
• API for the ability to transfer and store data built-in loyalty system and personalization of discounts.

You can also add functionality for administrators and salon specialists:

• viewing the schedule;
• history of purchases and visits of each client;
• loading schedule for each specialist and salon as a whole;
• detailed statistics on all actions in the application;
• settings of loyalty systems and personal discounts.

By developing mobile applications, we create a unique UX / UI design. Our designers take the existing corporate identity as a basis, using your logo and color scheme.

The Avada-Media development team has implemented dozens of projects for the beauty industry. Our customers received convenient, functional and reliable mobile services. In all developments, we use the latest technological solutions. The finished software product meets the modern requirements for functionality, security and design.

Avada-Media developers implement almost any application functionality. Ready-made mobile services will consume a minimum of resources so as not to overload the gadgets.

We develop the interface and design taking into account the target audience of applications.

The main result – salon visitors receive the best service, remain customers longer. The customer of the software product receives a tool to improve service, customer retention. Implementing a mobile service for iOs or Android pays off pretty quickly.

Do you need a consultation? Have a question about introducing mobile services in your business? Contact us by phone or write. Managers of Avada-Media will answer your questions and form an individual proposal for you to develop a service for you.

Implement mobile applications, secure yourself an edge over your competitors!