IMAGE SITE

Such sites should look presentable or, in other words, “expensive”. Starting from the start page, the visitor must understand that the site owner is successful in his business, his company is reliable and wealthy, and working with it is the ultimate dream of many. Interesting and effective solutions, as well as sophisticated corporate identity and the absence of any templates, are an integral component of the success of image sites.

To achieve the desired result in such projects, various visual effects are used: 3D graphics, complex photo-realistic collage, flash animation and the like. It is extremely important to avoid any frills, because, for example, the abundant use of flash animation adversely affects the page loading speed and the overall impression that it produces. In other words, it is important to maintain balance. Also, when developing a design, it is important to use the corporate style of the customer company, as this will help to increase brand awareness.

Also, do not lose sight of the convenience of using an image site, because without the best usability, even the most beautiful project will not be able to keep visitors for a long time. And if the appearance can be called a first impression, then usability is a second and no less important impression. Thus, special attention should also be paid to organizing the intuitive structure and navigation of the project.

From the point of view of structure, much depends on the wishes of the client and the functions that he would like to assign to the site. In this regard, image sites can resemble business card sites with a minimum set of functionalities and can hardly be inferior to corporate projects in which wide functionality is provided by several access levels.

So, the simplest image site will contain the following sections:

1. “About company”. A section that describes the history of the company, experience and advantages, the most significant achievements, important partners or customers.
2. “News”. The section in which news about events in the company is posted.
3. “Services and prices”. This section serves as a kind of showcase and is designed to familiarize visitors with the company’s offers.
4. “Gallery”. Depending on the wishes of the clients, in this section you can post images of the work performed, as well as photographs of employees or photo reports from various events.
5. “Contacts”. This section may contain a list of contact information (phone and fax numbers, email addresses, addresses of the main office and representative offices, etc.), as well as an interactive map and a contact form.

However, the number of sections can be changed or supplemented. In order to provide convenience in managing the site, starting from posting, editing and deleting information and ending with its optimization, it is necessary to connect a CMS management system to it.

Despite the fact that the image site in functionality can resemble a business card site, in terms of cost and development time, it significantly exceeds similar projects. On the other hand, you should not save on the company’s image, and a well-made image site will help you find new customers and impress them.