Chatbot for loyalty programs in Telegram, Viber, and WhatsApp

In modern business, where customers expect instant access to information and a personalized approach, traditional loyalty programs are losing their effectiveness. Plastic cards have given way to digital solutions, and mass mailings have given way to individual offers. The best tool for retaining and attracting customers has become a smartphone, namely a loyalty program chatbot in popular messengers. With a chatbot, you can provide customers with instant interactive communication, automatic bonus accrual, and personalized offers delivered directly to their smartphones. If you strive to automate and improve the quality of services, you need to order a Telegram (Viber, WhatsApp) chatbot for your loyalty program.

We understand that customer loyalty and trust are the foundation of a successful business, and we offer an innovative approach to managing discount programs. Our team will develop a Telegram, Viber or Whatsapp bot for you, with which your loyalty system will be available around the clock, personalized and work for the result.

A chatbot is a virtual assistant that interacts with customers in their usual environment, for example, in messengers. A Telegram bot in a loyalty program allows you to automate key stages of customer interaction:

• displaying the balance of bonuses and cashback in real time;
• reviewing the terms of the program;
• quickly issuing a virtual discount card;
• using a bonus card without physical media;
• receiving notifications about promotions and offers;
• searching for the nearest stores or points of sale.

For customers, bots in Telegram and other messengers mean easy use and 24/7 availability of the service. For businesses, it means a reduction in staff workload, an increase in repeat purchases, and the ability to build automated personalized communication.

A chatbot becomes a digital assistant that helps users interact with the loyalty system without the need to install additional programs or contact support. In a messenger – be it Telegram, Viber, or WhatsApp – a customer can register, learn about available bonuses, receive personal offers, participate in promotions, or exchange points for prizes.

The algorithm usually looks like this:

• User registration – a telegram or viber bot recognizes a customer by phone number or ID, offers to log in and fill out a profile.
• Accrual and display of bonuses – after the purchase or performance of certain actions, the customer instantly receives points that are displayed directly in the dialog.
• Personalized offers – the bot uses data on purchases and customer preferences to send relevant promotions and discounts.
• Feedback and support – the bot can answer frequently asked questions, accept complaints, and redirect complex requests to the operator.
• Game mechanics – drawings, wheels of fortune, mini-quests – all this increases engagement and makes participation in the loyalty system interesting.

This approach makes interaction with the brand convenient, familiar, and lively as possible.

In our EfirCards program, the chatbot not only automates basic processes but also expands the capabilities of the discount program: it can create digital bonus cards, send personalized messages and promotions, take into account customer behavior for accurate targeting, and easily integrates with POS systems and CRM.

Thanks to the built-in AI mechanism, a chatbot in Telegram or Viber can recommend goods or services depending on user preferences, making interaction with the brand truly smart and effective. And if you need non-standard functionality, we will develop a completely unique solution for you, adapted to the tasks of your business.

Chatbots are relevant across industries—from retail to hospitality. Automating customer interaction and personalizing rewards brings measurable benefits to businesses of all sizes. Let’s take a look through the eyes of both the customer and the business owner:

• Retail. Customers scan a QR code in-store and instantly receive a welcome message, personal offer, and bonus. The Telegram chatbot tracks purchases, sends reminders about unused discounts, and encourages return visits.
• HoReCa (Restaurants, Cafes, Hotels). After dining, customers receive a thank-you message along with a dessert coupon for their next visit. This improves customer retention and helps fill low-traffic time slots.
• Beauty Salons. After a haircut, the bot sends a reminder for the next appointment in 3 weeks and offers a discount on coloring. This reduces no-shows and increases average order value via cross-sales.
• Fitness Clubs, Yoga Studios, Wellness Centers. The Telegram/Viber chatbot sends class reminders, tracks attendance, awards bonuses for consistency, and provides personalized fitness recommendations. It becomes part of the client journey, increasing engagement and subscription renewals.
• Food & Goods Delivery Services. After each order, the Telegram bot credits loyalty points, promo codes, or discounts for future purchases—driving order frequency and enabling real-time feedback collection.
• Auto Services, Car Washes, Tire Shops. The loyalty bot can remind clients about upcoming service visits, suggest add-ons, and manage bonus balances—streamlining communication and fostering repeat business.

Any industry where customer loyalty and repeat purchases matter will benefit significantly from chatbot implementation. And if your business requires custom logic, we’ll develop a fully bespoke solution tailored to your unique model.

Unlike traditional methods, such as paper cards, email newsletters, and push notifications, which are often ignored, a chatbot in a messenger provides a quick and personalized dialog “on the case.”

It is important that a chatbot becomes a truly useful tool and brings real profit, not just implemented as another communication channel. Therefore, before developing a chatbot for a discount program, it is necessary to build proper scenarios of interaction with customers.

• It should be based on customer needs, not on the interface. First of all, you need to think about what questions the customer most often addresses and what should be at hand.
• Build scenarios around triggers, not dates. It is important that the Viber (Telegram, WhatsApp) chatbot reacts to actions: purchase, no visits, accumulated points, refusal of the service – and launches the necessary chain of messages.
• Simplify customer interaction with the bot as much as possible: less text, more value.
• Warm up, not just inform. Scenarios should not only show the balance of bonuses but also stimulate behavior – return, recommendation, upsell, repeat purchase.
• Test and refine. Effective Telegram chat bots are not just “set and forget”. Audience behavior is constantly changing, so scripts need to be regularly adapted based on analytics.

Before you create your own Telegram bot, you need to understand the main thing: a chatbot should speak the language of the customer, help, not annoy, and become a natural part of the digital service. If you want to order a chatbot for a loyalty program from us, our experts will analyze the behavior of your audience, business goals, type of sales, and loyalty system to build a scenario that really works.

Before creating a Telegram bot, we work with the customer to

• identify key entry points to the bot (purchase, visit, subscription, etc.);
• formulate triggers and message chains that engage and return;
• think through the logic of segmentation and personalization;
• make interaction with the bot simple, fast, and native.

As a result, you get not just a bot, but a loyalty tool embedded in real customer behavior and business objectives.

If you are thinking about how to create your own chatbot in the Telegram (Viber or WhatsApp), you can use our ready-made EfirCards platform. In addition to integration with a chatbot, it includes a number of key functions: user registration, crediting and redeeming bonuses, integration with CRM and POS systems, analytics, newsletters, and much more. This approach allows you to save time and resources at the start, while getting a fully working product.

The second way is to develop a Viber/Telegram or WhatsApp chatbot individually. We will create it from scratch, based on any messenger, taking into account the specifics of your business, loyalty program goals, scenarios, appearance, and integrations. This solution is ideal for companies that need full compliance with internal processes and visual identity.

Whichever way you choose, with the AVADA MEDIA team you get not just technology, but a working customer return tool that makes your loyalty system digital, efficient and convenient for both business and customers.