3D FURNITURE CONFIGURATOR

The furniture business often has difficulty communicating with customers and potential customers. There are high risks of errors when placing an order due to the human factor. It is difficult to establish quick interaction with a potential customer, it is equally difficult to increase conversion – that is, to turn transitions to the site from social networks or advertising into real sales. This is due to the fact that a potential buyer, having gone to the site, is lost, cannot choose the appropriate option and really relate it to his needs and desires. Especially if your business involves the opportunity for a client to design a furniture set on his own.

The usual way out that furniture companies offer in this case is to call a specialist, who on the spot clarifies and fixes all the wishes of the customer, makes measurements and provides samples of textures and colors. But this option is not acceptable for many and does not provide an opportunity to see the model of future furniture at once.

In order to provide customers with the possibility of visualizing furniture before ordering and modeling it independently without design skills, it is best to place a 3D furniture configurator on your website. This is a web application that runs in a browser and gives the site visitor the opportunity to visualize various furniture options and see how they will look in a particular interior. To do this, the user is provided with a convenient and intuitive graphical interface with an extensive catalog of furniture elements and ready-made models that can be changed at will, creating their own design.

With such a designer, each visitor to your site will be able to create furniture that exactly matches his taste and room parameters. The 3D furniture configurator allows you to arrange furniture in a room, change its colors and textures, change upholstery options for upholstered furniture, and change linear characteristics. For example, if a client wants to order a kitchen set, but the options provided do not fit in his kitchen, he can change the linear dimensions of the finished model and create a unique set to order.

The most important thing about such a 3D configurator is that you absolutely don’t need any design skills to work with it. All control is maximally simplified and intuitive. In addition, the configurator does not require installation as a separate program – it opens in a browser that processes all models. Thanks to this, the time and route for delivering value to the client is reduced: he simply selects the section of interest in the catalog and in one click launches the configurator with already loaded models.

An approach in which the client can not only see how the product will look, but also changes its characteristics himself – increases the likelihood that the order will be placed with you by 60%. Moreover, the 3D furniture configurator allows you to save the created project with a drawing in one click and send it for rendering.

Thus, you get a powerful tool for attracting potential buyers that will favorably distinguish your online store or workshop site from the competition.

Let’s take a kitchen kit as an example. After opening the configurator, the user can set the linear parameters of the room so that the selected models can be easily entered even into a non-standard layout – for example, a kitchen with a ventilation shaft protruding beyond the wall line, a rounded kitchen, etc.

After that, the user can download from the catalog the model of interest to him and furniture elements that can be changed. During the creation process, you can easily switch from 3D to 2D to control how the furniture fits into the kitchen layout. In a three-dimensional version, the user can rotate the entire set or its individual structural elements, viewing them from all sides, zoom in and out.

The user can add and remove structural elements – for example, replace drawers with shelves or change the depth of the drawer units.

It is also possible to set textures, choosing them from the catalog, and colors. All textures are detailed and have photographic quality, they can be viewed in detail up close.

Another important feature of the 3D Furniture Configurator is that it allows you to simulate lighting. The user can easily adjust natural light from a window or artificial spot light to see how the model looks in different ways and what kind of shadows it creates. Thanks to such clarity, the choice becomes much easier.

When the model is ready and the user is satisfied with everything, he can send it to your manager in one click. After that, a standard business process for the manufacture, delivery and assembly of furniture is launched.

The peculiarity of the 3D furniture configurator is that it is very lightweight and fast, it runs even on weak devices and with slow Internet connections. It can also be run on a smartphone as a cross-platform application.

The graphic part – namely, all models of furniture and furniture elements, interior details, lighting – can be provided by the client, taken from online catalogs or created by our designers. Most often, an integrated approach is used. To create three-dimensional models, the Blend4web package is used, as well as the 3DS Max program, in which lighting is created and textures are set.

Then it is necessary to program the work of the configurator. During this stage, each possible variant of user interaction with the web application is programmed.

During development, JavaScript is used, which is executed in the browser without additional plugins. The Three.js and Babylon.js libraries complement and extend the JavaScript capabilities for working with three-dimensional graphics.

The 3D furniture configurator is implemented using WebGL technology, with which all modern browsers work. This technology processes 3D graphics and encodes them into an HTML document, making the web application fast and versatile.

By placing the 3D furniture configurator from AVADA MEDIA on your website, you can attract and retain significantly more customers, increasing the conversion of the site and, as a result, increasing profits.