3D ELECTRONICS CONFIGURATION

Premium hi-fi and hi-end electronics are specific products that can be difficult to sell. This is due to its high cost and, accordingly, a very narrow market niche and a small number of potential buyers. Therefore, the value of each potential customer in the sales funnel of premium electronics is very high, and it is simply unacceptable to miss it.

You can use a variety of methods to attract and retain customers. But if your store offers stylish premium electronics, design is also an important parameter along with performance. Even more – design often plays an almost decisive role in a purchase decision. After all, the hi-end segment is as far as possible from typical samples of consumer electronics and is a real work of art!

But your potential buyer should know how this or that model of acoustic equipment or home theater will look like in a designer interior. Simply put, it is very important that the buyer “sees” the product in his premises even before he decides to purchase it.

The best solution here is to use a 3D room electronics configurator. The configurator is a web application that can be launched directly from a catalog or from a specific model page. In the configurator, the user can independently, from the provided models and elements, set a room and place in it a sample of electronics of interest to him. Thus, a potential buyer will see the finished interior and understand how, for example, a powerful premium speaker system will look in it.

In the configurator, you can adjust the lighting in order to get the most complete picture of the product’s appearance and view it from all angles. The electronics model can be added to the configurator from the catalog, then, if necessary, replaced using the interface of the web application itself.

Another use case for the configurator is electronics customization. If you offer a design for consumer electronics in the premium segment, with the ability to change the color of the case, the style of some parts, etc., add a configurator to the catalog. Let your customers have the opportunity to independently define the design of the chosen model – this will significantly increase their interest in buying.

The 3D configurator works in a browser and does not require the installation of any plugins or programs. It opens in any modern browser, even on mobile devices. And due to the fact that all processing is carried out on the client side, the configurator can work even with a weak Internet connection. Only instructions for processing models in the form of scripts and program code are transmitted from the server to the browser, which does not require a fast Internet.

When creating configurators for a specific project, AVADA MEDIA uses WebGL technology. This technology allows you to implement three-dimensional graphics in a browser based on HTML5, without the need for additional plugins. The configurator is programmed in the JavaScript scripting language using two cross-browser libraries, Three.js and Babylon.js. Through the use of the WebGL API, scripts created using these libraries are used as the part of the website where the 3D animation is created.

The Babylon.js framework uses extensive capabilities for creating 3D graphics, namely:

• hardware scaling of models;
• physics engine based on oimo.js engine, also written in JavaScript;
• particle system;

• smoothing;
• custom content;
• phased loading and other features.

But even before you start programming, you need to create a design for all the models that will be available in the configurator. There are three ways to do this – models can be provided by the customer, downloaded from online catalogs or created by our designers. All three approaches are commonly used to solve different problems.

The blend4web framework is often used when creating 3D animation, it uses components that are used in game engines to ensure fidelity. Also, when creating animation, lighting and textures, the popular design program 3DS Max is used.

3D electronics configurator, created to order by AVADA MEDIA for your online store, is a great way to attract and retain customers and increase sales.