Chatbot development for WhatsApp

WhatsApp is one of the most popular messengers in the world, and the number of its active users is already close to 200 million. This makes the messenger an attractive tool for building communication with customers.

But there’s a nuance here. Depending on the size of your company, the number of consumer requests per day can be measured in hundreds. It is clear that processing them manually is too inconvenient and labor-intensive, so if you decide to integrate WhatsApp into your processes, it is worth taking care of automation with a chatbot right away.

AVADA MEDIA provides high-quality design and development services of chatbots for WhatsApp, including those using artificial intelligence. Our qualified engineers create customized solutions that help optimize communication with customers via messenger and bring the quality of service to a new level.

According to statistics, chatbots help companies save about 2.5 billion working hours per year. Thus, developing a bot for WhatsApp may be necessary if you want to automate a large part of communications with your audience, free up managers’ time for more important tasks, and reduce operator costs.

If we talk about the technical capabilities of chatbots, they have long gone beyond generating template responses. Today it is an effective tool that covers several important business tasks at once:

• Providing information about goods and services. Bots consult customers at any time of the day, answer their questions and automatically guide them through the sales funnel, increasing conversion rates.
• Customer Support. Chat bots can help consumers with problem solving, answer inquiries, and provide unattended technical assistance.

• Automation of orders and reservations. Bots can easily handle placing orders, booking services or clarifying details, making these processes much faster.
• Personalized marketing. Bots can send customized offers to customers (based on data from CRM), notify about new products and promotions, increasing customer loyalty.
• Data collection and analytics. Analyzing user interactions through a chatbot allows businesses to more accurately understand customer needs and improve their offerings.

Modern technologies such as artificial intelligence are opening up even more opportunities to improve the effectiveness of chatbots. AI-based bots not only answer typical queries, but also mimic human speech, analyze previous interactions, and adapt to changes in context. This allows for more flexible and accurate communication, which ultimately significantly improves customer service and interactions.

Our company performs the development of WhatsApp bots that cover the client’s specific business objectives and meet the individual needs of their business. The expertise of our engineers covers the creation of different types of chat bots including:

• Informational bots – provide users with up-to-date information about products, services, and company news.
• Sales bots – help customers choose a product, place an order and pay for it via messenger.

• Service bots – provide technical support for customers and help in solving problems with products or services of the brand.
• Marketing bots – automate marketing campaigns by communicating directly with each customer.
• Transportation bots – make transportation services and tourism more accessible by providing a service to build routes and purchase travel passes in a user-friendly interface. They also quickly and accurately answer users’ actual questions.

Let’s move on to the technical side of the issue and consider how WhatsApp bot development is performed. In our company, this process consists of 6 consecutive steps:

• Analyzing business tasks.
• Designing dialogs.
• Programming.
• Training artificial intelligence models (for bots with AI).

• Integration and testing.
• Launching and subsequent optimization of the bot.

This approach allows us to create high-quality solutions that don’t just work, but bring real value to the company. As Peter Drucker said, “The most important thing in communication is to hear what is not said.” We adhere to this principle and develop bots that understand and anticipate customer needs, making interaction with your business convenient and efficient.

A chat bot for WhatsApp will be really useful for a business if its use is convenient for consumers and helps them effectively solve actual issues. For the bot to become a reliable assistant of your company in communication with customers, it is important to consider the following points:

• Elaboration of texts and dialog chains. The bot’s messages should be related to the intended customer queries. It is important to create logically correct communication scenarios so that the answers are always clear and accurate.
• Identifying appropriate topics. Choosing the right topics helps the chatbot navigate through different situations and generate relevant answers to similar questions, given their context.

• Personalization. A chatbot can store user data, such as name or preferences, and then use this information at certain stages of interaction to build more personalized and effective conversations.
• Customizing integrations. The bot should have access to internal company data, such as a product catalog, prices, or a list of services provided, so that customer interactions are always relevant and useful.

AVADA MEDIA company provides design and development of customized chatbots for WhatsApp messenger. With over 10 years of experience in the IT industry, we always strive to create reliable and effective solutions to help your business maximize customer retention rates, drive sales and optimize internal processes.

Get professional advice and find out exactly how you can improve your company’s performance with an innovative bot on WhatsApp. Use the contact form and our qualified experts will get back to you as soon as possible.