ONLINE COSMETICS STORE

Today, you can buy beauty products not only in specialized boutiques, but also in supermarkets, shopping centers and even kiosks. However, buying goods over the Internet gives the buyer a lot of advantages – from the convenience of buying from home to having an unlimited range of brands and goods.

If you are planning to create an online cosmetics store, the developers of AVADA MEDIA will help you do it on a turnkey basis. Depending on your preferences, we will help you create a mono- or multi-brand MI.

E-commerce gives a lot of freedom to both shoppers and retailers. Shoppers get 24/7 access to an unlimited variety of products and brands, while business owners save on building and maintaining brick-and-mortar stores and staff.

If you are planning to start your own brand, building an IM can be the first step towards achieving this goal. Many world famous beauty brands started their businesses with online stores. It was only after they were successful in e-commerce that they expanded to include physical stores.

The advantages of doing business over the Internet:

• New brand launch

Digital marketing has lowered the barriers to entry for new beauty brands. New cosmetics manufacturers don’t need to open brick-and-mortar stores if they can attract customers from all over the world through their websites and promote products through social media and bloggers on Instagram and YouTube.

• Pandemic and the need for social distancing

As the COVID-19 epidemic paralyzed most areas of business and life, cosmetics sellers were forced to move all their activities online. Those who already had a website found themselves in a better position not having to spend financial and time resources on rebuilding their business.

Analysts predict that the beauty products market will not be hit by the recession as badly as other areas. It is proven that people pay a lot of attention to cosmetics and skin care even in times of financial difficulties.

• Work in low-competitive niches

Of course, competing with e-commerce giants like Alibaba or Amazon is difficult, but you can take a small niche (for example, cosmetics for sports, cosmetics for teenagers, etc.) and gather a large audience of loyal customers.

All of the above and much more can be implemented by professional developers of the AVADA-MEDIA company. We offer:

• Creation of an online store with a unique design

An individual approach to the manufacture of an Internet product allows you to develop a truly unique website. You will receive a tool that can positively influence consumer choice, since sites written for a specific client or brand are more memorable than conventional CMS.

Creation of an online cosmetics store using Laravel, Yii 2.0 and Symfony frameworks
A turnkey online store is a great option to expand your business at minimal cost.

This will allow you to create an effective online store with full functionality and great features. Laravel, Yii 2.0 and Symfony frameworks allow you to implement any idea in the field of e-commerce.

• Personalization

Buyers buy more if they are confident that the product on offer is tailored to their individual needs. Just like a professional consultant in a store can suggest products that a customer might like, a website can also be equipped with a smart recommendation feature. Based on the data collected from users, the algorithms of the online store can learn and offer more accurate recommendations next time. To maximize accuracy, famous brand websites collect data such as demographics, previous purchases, search history, products viewed, and items added to wishlists.

At your request, an online cosmetics store can have the following functionality:

• Creation of product catalogs with photos and videos
• Quick addition of a large number of assortment items using tabular files
• Implementation of payment gateways containing any payment methods for purchases
• News channel containing information about sales, promotions, discounts, new arrivals
• User registration for the accrual of bonus points for regular customers
• Personal Area
• Saving purchase history
• Offer of additional products (“Often bought together”)
• Suggesting Similar Products (“You May Also Like”)
• Special Offers (“Offer of the Day”)
• Featured Products (Celebrity Picks, Most Popular Products, etc.)
• Customer Reviews
• Statistics system for monitoring the sales process and assessing the effectiveness of sales
• Customer support feedback channel for the buyer to receive. recommendations or answer to a question
• System of informing the client about the delivery of the order

Whether you are a mono-brand retailer or a multi-brand platform, selling online will help you reach more customers and drive more sales. Our professional developers have the necessary knowledge to create sophisticated personalized solutions for the beauty industry. We have implemented dozens of successful projects.

Constant principles of work when creating online stores guarantee a high-quality result. By contacting us, you will receive an online store with a beautiful design, as well as with a wide and understandable functionality.