Carveli

AVADA MEDIA team provided professional support to Carveli online store, one of the leading furniture brands in Ukraine. The project included a comprehensive revision of the website functionality and integration with external systems, which allowed to significantly improve user experience and increase the conversion rate of purchases.

About Carveli store

Carveli is an online store specializing in the sale of furniture for home and office. The company also has several offline stores and develops separate website versions for Ukraine and Poland.

The main advantages of Carveli brand:

• Unique products: Furniture from exclusive manufacturers, leaders in their industry.
• High quality: Products undergo strict control at all stages of production.
• Excellent customer service: Full advice on selection, materials and product care.
• Large stock: More than 90% of the products are always in stock for quick delivery.
• Good value for money: Elegant furniture of high quality at a reasonable price.

Our team was approached to solve a number of technical tasks aimed at optimizing the site and adding new features:

• Integration with warehousing and accounting system: Import and export of product data was implemented, which accelerated assortment updates and warehouse accounting.
• Integration with CRM: Synchronization of customer and order data was set up, which improved business process management.
• Facebook integration: Implementation of Facebook Feed allowed to effectively present products in social networks and customize advertising campaigns.
• Filter and category refinements: Fixed and optimized filter elements for easy product search.
• Other improvements: Included changes in the site functionality and improvement of the homepage.

Technologies used

The project was implemented on the basis of a self-descriptive solution built on a stack:

• PHP: for the server side.
• HTML /CSS: for interface development and modification.
• JavaScript: to implement interactive elements and client logic.

Results of the work done

After the modifications Carveli website has received significant improvements, which positively affected the work of the online store:

1. New functionality: The customer received all the necessary functions, which improved the processes of management and interaction with customers.
2. Increased conversions: Thanks to easy navigation and optimization of the site, the number of completed purchases increased.
3. Correct work with Facebook Feed: Integration allowed to showcase products more effectively and attract new customers through social networks.
4. Home page update: Changes made it more informative and attractive for visitors.

The work with Carveli online store showed how competent technical support can not only eliminate problems, but also significantly improve the functionality of the resource. Integration with external systems, refinement of categories and filters, as well as the introduction of new features helped the brand to improve user-friendliness and strengthen its position in the market.

AVADA MEDIA team continues to support clients by offering modern and effective solutions aimed at business development and conversion growth.