What is SMM?

SMM is an Internet marketing tool aimed at attracting visitors from social networks, increasing trust in a company or brand, and their recognition. In other words, it is promotion on social networks. With the help of SMM, a company can interact with its audience and receive feedback.

The goal of SMM can be:

• Search for potential buyers among the audience of the social network;
• Formation of brand loyalty, increasing its recognition;
• Creating a dialogue with the target audience;
• Publishing viral content that will be distributed without the participation of the company;
  etc.

You can check the success of SMM using the number of likes, views, new subscribers, comments and complaints. The result of the promotion can also be viewed in Google Analytics and Yandex.Metrica, which displays the number of clicks to the site, audience behavior, conversion, etc.

The most popular social networks in SMM are Facebook, Instagram, VK, Twitter and YouTube. When promoting in foreign markets, it is important to take into account regional sites. So, in China, it will be easier to find the target audience in QZone than in Facebook.