SITE FOR BANK

Financial institutions are built on trust and honesty, but a poorly designed website can destroy a hard-earned reputation in a matter of seconds. Our team of designers and developers is ready to develop a website for the bank that inspires trust and protects your clients’ finances. The financial industry is constantly changing and becoming more customer-centric. This provides a great opportunity to grab the attention of tech-savvy users with custom web designs.

You can combine an attractive design with the features you need, including multi-factor authentication and data encryption. To compete in today’s financial industry, your bank’s website needs to be at least as good as your competitors’. With modern mobile-friendly design and optimized content, your bank can rank higher and attract customers.

While attractive design plays an important role, a functional and intuitive interface is what keeps people on your banking site long enough. This means that all pages must provide a great experience. Here are some of the best practices from our experience in creating products for the banking industry:

• Responsive design – your banking website should display correctly on any device – from laptops and personal computers to smartphones and tablets.
• The security of customer data should be among your top priorities.
• Brand integrity – the use of corporate colors and individual design concepts is a necessary attribute of any reputable financial company.

• Easy Navigation – Simple and straightforward navigation helps improve user experience.
• A corporate blog with financial advice, company news, and helpful customer tips can drive new visitors to your banking site.
• Calls to action – Visible, creative and engaging calls to action – are one way to increase conversions.
• SEO is a search engine friendly web resource that is an important part of any internet marketing strategy.

Users of banking sites are most interested in two functions – checking the balance and exchanging finances between their accounts. We recommend that you provide quick and easy access to these transactions if you want to make your platform customer-friendly. But this is not enough. Here are some important features that must be present on a banking site:

• Registration and Login

A secure login process is vital to your website. What are the safest options here? Multi-Factor Authentication is required, but it also takes time to fill out forms. Another solution is a web authentication API for the mobile version of your bank website. Research by Master Card shows that technologies such as 3D facial recognition and fingerprint scanners are becoming more and more popular with users.

• Account management capabilities

There are many functions you can implement for your bank’s customers, from checking their cards and accounts, to viewing financial history, repeating previous payments, and obtaining loans.

• ATM Locations and Contact Us Page

You can create a separate page with this information, or place it in the footer of your site. All options will work perfectly if you keep the customer-centric approach in mind.

We also advise:

• use integration with Google Maps with the addition of all offices of your bank to the map
• place the button “Contact us” in the navigation menu
• add social media buttons

• Content Management System (CMS)

This allows you to easily track and modify all possible content. This includes adding and removing photos, posting new content on a corporate blog, editing lists of banking products, employees, branches, ATMs, etc.

• Customer support

This is the main function of a financial institution’s website, as your clients should be able to ask questions and resolve problems through an authorized representative. How can you make your support service more up-to-date? Live chat is a great idea and you can make it around the clock by implementing a chatbot.

There are several additional features for the bank’s website. Consider adding them if you want to expand your functionality and reach more users.

•    Frequently asked questions, financial tips and blogs

These features are not mandatory for a young bank, but if you already have a specific customer base, it is worth sharing your experience to build trust and invest in brand building. Another reason for blogging is to get people to share this content on social media, which will strengthen your marketing strategy.

•    Search

If you have a lot of articles and other information on your website, consider implementing a streamlined search engine. The simplest kind is a keyword search.

•    Reviews

This is a great way to showcase the high quality of your services to all website visitors. You can contact your best clients via email and ask them to provide feedback on their experience with your bank.

•    Cost statistics

This feature can be implemented in a user account. It helps your customers track their expenses, set financial goals, plan purchases, and more.

•    Scheduled payments

This allows users to pay their bills via internet banking and helps not to miss a single important transaction.

•    Personalized offers

With this feature, you will be able to offer customers special banking products or discounts from partner companies.

•    Link to mobile application

This function will be useful if you have already developed a mobile application for your bank.

The creation of a banking website is a complex, multi-stage process that requires preliminary planning.

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