Maraline

AVADA MEDIA team has developed an online store for Maraline brand, providing a functional solution that meets the requirements of the modern market. The project is aimed at creating a user-friendly web system that ensures effective interaction with customers, sales management and marketing activities.

About Maraline brand

Maraline is an online furniture store focused on creating functional and aesthetically pleasing solutions for the home. The brand was created under the auspices of Carveli, known for its premium approach to furniture production. The main goal of Maraline is to offer quality products at affordable prices with an emphasis on environmental friendliness and up-to-date design.

Key features of Maraline

• Affordable quality: Products are developed using approaches typical for the premium segment, but taking into account budget solutions.
• Eco-friendly materials: Sustainable production with minimal impact on the environment.
• Ease of choice: Collections of furniture and decor that harmoniously combine with each other.
• Current design: Products that match current trends.
• Value for money: Solutions suitable for a wide range of customers.

The development of the online store included the following tasks:

1. Creation of a functional web system: Ensuring user convenience and compliance with brand requirements.
2. Integration with internal systems: Setting up interaction with CRM and warehouse software to automate processes.
3. SEO optimization: Adapting the site to increase visibility in search engines.
4. Integration with social networks: Implementation of solutions for product promotion and marketing campaigns.
5. Development of a product catalog: Intuitive interface for searching and selecting products.
6. Introduction of video elements to improve visual perception.

Technologies used

The development of the online store was based on a custom solution using the following technologies:

• PHP — for the server part.
• HTML/CSS — for the frontend and design.
• JavaScript — for interactive elements.

Integrations and additional features

To optimize the platform and increase its efficiency, the following were implemented:

• Integration with CRM: automation of work with clients, simplification of order processing and data management.
• Integration with warehouse systems: data synchronization for timely updating of information on product availability.
• Social networks: connection to Facebook and other platforms to improve marketing opportunities.

These solutions ensured not only the convenience of store management, but also increased the effectiveness of advertising campaigns and interaction with clients.

Development results

As a result of the project, the Maraline online store received:

• Convenient functionality: a modern web system taking into account the needs of the brand and clients.
• Efficient interaction with clients: integration of internal systems to automate processes.
• Support for marketing activities: tools for promoting products in social networks.
• Intuitive interface: convenient catalog and filters for searching for products.
• SEO optimization: preparing the platform for effective promotion on the Internet.

Maraline project is aimed at creating an online store that combines functionality, convenience and up-to-date design. The platform fully meets the brand’s requirements, ensuring the availability of products to a wide audience and effective process management.

AVADA MEDIA team provided a solution that promotes the brand’s development and supports its commitment to providing quality furniture at affordable prices. Maraline online store serves as an example of the successful implementation of modern technologies to improve customer interaction and increase competitiveness in the market.