Development of event websites

Today, launching an event website is much easier than it might seem. This does not require large resources or a lot of time, but in return you will receive an effective tool for promoting and managing your event. In short, such a site plays the role of an organizational manager and helps solve the following problems:

• Bring information about the upcoming event to a wide range of people.
• Form a guest base.

• Promptly remind invitees of the date and time of the event.
• Consider seating based on the number of guests and the size of the room.
• Create logistics.

In this material we will tell you what functionality an event website should have, what technologies are used for its development and how the production process itself is structured.

Most event websites have a similar structure: event information, speaker list, event plan, and reviews. The difference between them is only in the effectiveness of the functionality and the scope of tasks that it can automate. Let’s look at the key features that you will need to implement to launch a successful resource:

• Participant registration. The ability for the user to register their participation in the event. To do this, it is enough to request the minimum necessary information – name, phone number, email address and, if necessary, the name of the company he represents. After this, the participant’s data is automatically recorded in the database and added to the CRM.
• Placement management. During registration, you can provide the user with the opportunity to select a specific place in the hall where the event will take place. On the one hand, this will provide guests with a comfortable experience, and on the other hand, it will allow the organizer to simplify the management of accommodation, including in the event of a cancellation.

• Connection of payment systems. Necessary when organizing paid events and allow you to accept payment for participation directly on the site. You can also connect crypto payment gateways, allowing users to make payments in digital currencies such as Bitcoin, Ethereum, Tether or Litecoin. This may be especially true for crypto forums or conferences dedicated to innovative technologies.
• Navigation map. Here you can designate zones and experts who will speak in different halls, locations of company stands, layout of parking lots, entrances, etc. This will allow guests to navigate unfamiliar terrain with ease and confidence.
• Booking hotels and tickets. If the event will take place over more than one day and people from different localities are planned to participate in it, it would be advisable to add to the site the ability to book a plane ticket or hotel room. This is quite easy to implement using API integration.

Like any other web resource, at the technical level, an event website consists of two parts: server and client. Let’s look at the main technologies that our team can use to develop them:

• Backend part. Built on server technologies. This could be the Python language and the Django/Flask frameworks, PHP and its Yii2/Laravel frameworks, or the Java language, which will be relevant when using microservice architecture. The JavaScript platform Node.js can also be used.

• Frontend part. To implement the client side, static HTML/CSS/JS technologies or JavaScript frameworks Vue and React are used, providing higher speed and responsiveness of the interface. Despite all the advantages of frameworks, development on them takes longer and, accordingly, requires greater investment.

There are quite a lot of technologies, so the main goal of developers at this stage is to select the optimal stack that will take into account the specifics of the project and provide a high level of security and flexibility.

Creating an attractive and innovative event website that can achieve high conversions is a complex process that involves an entire team of developers. Let’s look at the main stages a project goes through before release:

• Collection of information. The team studies client requirements and conducts market research and analyzes current trends. This allows you to determine the optimal vector of project development and ways to differentiate from competitors.
• Prototype. Based on the data obtained, a prototype is created – a schematic representation of the future site. As a rule, it consists of four key components: interface warframes, a table describing the functionality, block diagrams of the main modules and project mathematics – formulas by which various calculations will be carried out. Ultimately, such a mockup allows you to assess the viability of the project and more accurately calculate the cost and implementation time.

• Design development. The design of an event website should be simple, intuitive and attractive. Good visual design will create a pleasant user experience and help increase conversion.
• Technical development. At this stage, the client and server parts of the site are implemented. The frontend is responsible for user interaction, navigation, display of data, graphics, animations and other interface elements. The task of the backend is to ensure reliable data storage, correct operation of business logic and functionality, as well as integration with external services: payment gateways, CRM and others.
• Testing. After development is completed, it is important to test the implemented functionality to ensure that it works as expected and does not contain bugs.
• Technical support. When the site is released, all that remains is to ensure its stable operation and prompt elimination of any technical problems. Our qualified technical support team will easily solve these problems.

AVADA MEDIA will provide high reliability, quality and successful launch of a website to promote your event. We have all the necessary technical knowledge and skills in this area, which will allow you to reduce project development time and increase the chances of its success.

Contact us via the feedback form right now, and together let’s make your idea a reality!