Development of eSports websites

Video game competitions, which until recently were a simple entertainment, have transformed into a separate sports discipline – cybersports, recognized as official in many countries of the world. Like traditional sports, there are dozens of large-scale tournaments with huge prize funds to bet on every year, professional teams are constantly training and conducting transfers, and the audience of many millions of such events is constantly growing.Since the industry of eSports is directly connected to the Internet and innovative technologies, one of the most effective ways to work in it is your own website. It can be used for:

• organizing tournaments and events;
• promotion of their own team;
• broadcasting of matches;
• presentation of the players who are part of your team;
• finding investors;
• betting.

We, at AVADA MEDIA, have extensive experience in game-making and production of web-resources, and in this article we will tell you how exactly cybersports sites are created in our company.

Creating a website for the cybersport industry is a multilevel process. Therefore, in order for the project to effectively fulfill its functions, production is divided into several main stages. Let’s consider each of them in detail.Stage 1: Information gatheringFirst of all, developers need to determine:

• what tasks the future site will solve;
• who its target audience is – for example, it can be gamers, investors, advertisers or professional cyber sports teams;
• what type of content will be placed on the site
• what third-party integrations it should have.

For this purpose, a detailed interview is conducted with the client before the project is started. Subsequently, specific tasks for technical specialists will be formed on its basis.Stage 2: Compilation of technical documentationBased on the client’s requirements, the developers determine the optimal stack of technologies that will create a stable project, taking into account its further scaling.Stage 3. Planning and designAt this stage a map and structure of the site are created with a convenient navigation system that will make the resource intuitive for the end user. Also at the design stage, designers determine how the content will be placed on individual pages, for which their prototypes are created.After completion, all developments are agreed with the customer. Thus, any changes to the structure of the site can be made at the early stages of production, which significantly accelerates the development process.Step 4: UI interface designIn the cybersport industry, UI design plays an extremely important role. Apart from its usability and functionality, it should also reflect the philosophy and views of the company.For example, the Lolesports website – Riot Games’ cybersports portal, with its inherent minimalism, fully conveys the atmosphere of the League of Legends project and makes it possible to find the desired broadcast or information about the team in just a few clicks.

Stage 5: DevelopmentThis is one of the most important stages of development, during which programmers “revitalize” the layout created by designers and turn it into a full-fledged website that can be used by visitors. Technical development is divided into two main parts:

• Frontend – creating the visible part of the site, with which the end user directly interacts. Frontend is responsible for how the content is displayed on the page in browsers and for the logic of transferring the data entered by a person to the server and back.
• Backend – creating the backend, or server side of the project. The backend is also called the “brain” of the site. It receives data from the user interface, processes it, and then displays the desired result or performs the intended actions.

Step 6: TestingAfter completion of the development of the site should be tested to make sure that all its systems work correctly and in accordance with how it was conceived at the planning stage. For this purpose, the project is handed over to the quality control department.In AVADA MEDIA company websites go through several levels of QA:

• Module testing – checks the correctness of each module in the source code. Often performed by programmers themselves at the production stage.
• Functional testing – involves checking the operation of functions and characteristics of the site.
• Performance testing – checks the work of the system in conditions of high loads.
• Security testing – checking the security of the site from the likely threats of hacking. This is especially important for cyber sports betting sites, as their work is related to the execution of financial transactions.
• Usability testing – checking the convenience and usability of the user interface.

Testing provides an opportunity to identify all possible problems associated with the product before it becomes available to visitors. Thanks to this, your audience will be able to get an excellent user experience with the resource.Step 7: Deployment and Content FillingWhen the site is fully ready, it is placed on public hosting and assigned a domain name. After filling it with content – photos, videos, texts, game broadcasts and more – you can launch a marketing strategy to attract the target audience.

To create an effective eSports site specialists need not only knowledge of the subtleties of web development, but also an understanding of the logic and preferences of gamers.AVADA MEDIA company has experience in creating successful projects in this industry and will help you to implement your own project. To contact us – fill in the feedback form below.