Development of eSports websites

Video game competitions, which until recently were a simple entertainment, have transformed into a separate sports discipline – cybersports, recognized as official in many countries of the world. Like traditional sports, there are dozens of large-scale tournaments with huge prize funds to bet on every year, professional teams are constantly training and conducting transfers, and the audience of many millions of such events is constantly growing.

Since the industry of eSports is directly connected to the Internet and innovative technologies, one of the most effective ways to work in it is your own website. It can be used for:

• organizing tournaments and events;
• promotion of their own team;
• broadcasting of matches;
• presentation of the players who are part of your team;
• finding investors;
• betting.

We, at AVADA MEDIA, have extensive experience in game-making and production of web-resources, and in this article we will tell you how exactly cybersports sites are created in our company.

Creating a site for the eSports industry is a multi-level process. Therefore, in order for the project to effectively perform its functions, the production is divided into several main stages. Let’s consider each of them in detail.

First of all, developers need to determine:

• what tasks the future site will solve;
• who its target audience will be – for example, it can be gamers, investors, advertisers or professional eSports teams;
• what type of content will be placed on the site;

• what third-party integrations it should have.

For this purpose, a detailed interview is conducted with the client before the start of the project. Subsequently, specific tasks for technical specialists will be formed on the basis of this interview.

Based on the client’s requirements, developers determine the optimal technology stack that will create a stable project, taking into account its future scalability.

At this stage, a map and site structure are created with a convenient navigation system that will make the resource intuitive for the end user. Also at the design stage, designers determine how content will be placed on individual pages, for which they create prototypes.

After completion, all developments are coordinated with the customer. Thus, any changes to the structure of the site can be made in the early stages of production, which significantly speeds up the development process.

In the eSports industry, user interface design plays an extremely important role. In addition to its convenience and functionality, it should also reflect the philosophy and views of the company.

For example, the site Lolesports – the cybersports portal of Riot Games, with its inherent minimalism, fully conveys the atmosphere of the League of Legends project and makes it possible to find the desired broadcast or information about the team literally in a few clicks.

This is one of the most important stages of development, during which programmers “animate” the layout created by designers and turn it into a complete website that visitors can use.

Technical development is divided into two main parts:

Frontend – creating a visible part of the site, with which directly interacts with the end user.

The frontend is responsible for how the content is displayed on the page in browsers and for the logic of transferring the data entered by a person to the server and back.

Backend is the creation of the backend, or server side of the project. The backend is also called the “brain” of the site. It receives data from the user interface, processes it, and then outputs the desired result or performs the intended actions.

After the development of the site should be tested to make sure that all its systems work correctly and in accordance with how it was conceived in the planning stage. For this purpose the project is handed over to the quality control department.

In AVADA MEDIA company sites pass several levels of QA:

• Unit testing – checks the correctness of each module in the source code. It is often done by programmers themselves on the production stage.
• Functional testing – this involves checking the functions and characteristics of the site.

• Performance testing – checks the system’s performance under high load conditions.
• Security testing – checking that the site is protected against possible threats of hacking. This is especially important for cybersports betting sites, as their work is connected with the execution of financial transactions.
• Usability testing – testing the usability and usability of the user interface.

Usability testing allows you to identify any possible problems with your product before it is released to the public. Thanks to this, your audience will be able to get a perfect user experience from working with the resource.

When the site is completely ready, it is placed on public hosting and given a domain name. After it is filled with content – photos, videos, texts, game broadcasts, and more – a marketing strategy can be launched to attract the target audience.

To create an effective eSports site specialists need not only knowledge of the subtleties of web development, but also an understanding of the logic and preferences of gamers.

AVADA MEDIA company has experience in creating successful projects in this industry and will help you to implement your own project. To contact us – fill in the feedback form below.